Senior Director, Digital Marketing

Who We Are

WillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs. Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino’s, and Dairy Queen. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS Digital (Symbol: TIXT), a leading provider of next-generation digital customer experience (CX) solutions for global and disruptive brands. The combined firm brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose — including mobile apps, websites, voice UI, chatbots, email, customer service agents, and retail associates.

To learn more about our Digital Marketing practice, please visit: https://www.willowtreeapps.com/services/digital-marketing-services 

Location

This role can be Work From Anywhere (Remote) with frequent travel (30%-40%) OR Work From Near (Hybrid) based out of one of our core offices in the US (Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH).

The Opportunity

The Senior Director, Digital Marketing role requires a strategic focus on delivering results for clients while managing internal teams and contributing to the company's growth. You will oversee the growth of teams, clients, craft, and overall vision for marketing services technology alignment, and go-to-market offerings. This senior leader will be responsible for developing and implementing WillowTree's integrated digital marketing services based on the strategic directions set for the company. Your focus will be on fostering a culture of accountability, collaboration, innovation, and client-centricity while scaling our capabilities to deliver unique, high-impact solutions that exceed client expectations across strategy, MarTech implementation, web development, and lifecycle marketing execution leverage Adobe and best-in-class technologies (Braze, Segment, Amplitude, etc). This leadership position will work closely with our service discipline heads, shaping their strategies to align with WillowTree’s solutions vision and continuously evolving our portfolio of services, skills, and capabilities to address emerging client needs and market trends. 

The role is highly cross-functional, requiring strong leadership, industry expertise, client-centricity, and a data-driven approach to deliver value and growth. This leader acts as both a strategist and a leader, balancing the demands of clients, the needs of the team, and the company’s business objectives.

Responsibilities

Client Relationship Management

• Client Success: Oversee the client journey to ensure high satisfaction and retention, focusing on measurable outcomes and effective communication.
• Account Growth: Work closely with account managers to identify opportunities for expanding services with existing clients, including upselling or cross-selling digital marketing and web development solutions.
• Customized Solutions: Engage in high-level discussions with clients to understand their unique needs and challenges, guiding the development of tailored solutions that deliver value.

Team Leadership and Development

• Talent Management: Hire, mentor, and retain skilled professionals in digital marketing, content strategy, analytics, and web development.
• Cross-functional Collaboration: Encourage collaboration among marketers, developers, designers, and analytics professionals to create cohesive, high-performing teams.
• Professional Development: Create training programs and growth paths that enhance skills and foster innovation within the team, focusing on the growth, development, and accountability of the leadership across disciplines and accounts.

Product and Service Development

• Lifecycle Marketing Strategies: Lead teams as they design and implement effective digital lifecycle marketing strategies that encompass acquisition, retention, and re-engagement across multiple channels and holistic loyalty programs.