Customer Marketing Associate

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Customer Marketing Associate to elevate our customer engagement and marketing initiatives on our New Ventures products. You will play a key role on the Customer Marketing team, providing operational excellence and strategic input.  This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, Customer Service, Brand, Product, and Commercial. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Work with the Customer Marketing Director & Marketing Manager on setting the direction and execution of key Early Life CRM programs, using data driven insights and a strong understanding of business priorities
• Collaborate with stakeholders on strategic planning, development, and implementation of marketing initiatives for New Ventures to elevate brand visibility and drive customer engagement
• Lead and work in partnership with Operations to implement the conversion of key CRM campaigns across email, mobile and onsite channels
• Identify and implement solutions to scale and drive efficiencies via automations
• Partner with the Customer Marketing Manager to drive the Early Life test & learn strategy across multiple products
• Work with Product Marketing and Creative teams to develop compelling marketing content that aligns with brand guidelines and resonates with our various customers
• Provide in-depth reporting to stakeholders and leaders, highlighting results, growth areas, actionable insights, and opportunities to enhance strategies and effectiveness
• Accurately track promotion costs into budgeting tools and monitoring expenditure trends
• Identify and implement innovative marketing strategies and tactics that increase customer engagement, improve conversion and optimize marketing efforts
• Become a marketing systems expert, cultivating extensive knowledge of marketing tools to streamline operational efficiency and improve platform performance to enable marketing capabilities and communications
• Collaborate and share best practices across the Marketing organization and CRM teams
• Continually support team members with a one-team mentality and provide on-call coverage as required

THE STATS
What we're looking for in our next teammate

• Minimum of 3 years of experience in Customer Marketing or similar roles, with the ability to manage complex campaigns from conception to execution
• Top-notch organizational and project management skills to handle concurrent initiatives and deadlines
• Strong marketing mindset to launch promotional initiatives delivering on customer excellence and contribute to overarching business strategies
• Deep understanding of marketing platforms, Email Service Providers (preferably Braze and Movable Ink), and Customer Data Platform Technologies (e.g. Segment, mParticle, Tealium)
• Exceptional verbal and written communication to collaborate with stakeholders and leaders
• Comfort with data and insights to measure performance and track budgets
• Ability to set and meet expectations for both internal and external partners
• Has a positive attitude and l