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Director, Partnership Marketing
CyberRisk AllianceUnited States - Remote, United StatesRemotefull_timeVerifiedPosted 25 Nov 2024
💰 $110,000/yr
About the role
Job Title: Director of Partnership Marketing
Location: Remote or NYC, NY
Reports to: VP Event Marketing
The Director of Partnership Marketing is responsible for developing, managing, and executing a comprehensive partnership strategy to drive event attendance, enhance thought leadership, and contribute to overall business growth. This role will focus on recruiting, nurturing, and managing strategic partners while overseeing a team of marketing professionals. The ideal candidate will have proven expertise in partnership development, people management, budget management, and a strong track record of delivering measurable business outcomes.
Key Responsibilities:
Strategic Partnership Development:
Location: Remote or NYC, NY
Reports to: VP Event Marketing
The Director of Partnership Marketing is responsible for developing, managing, and executing a comprehensive partnership strategy to drive event attendance, enhance thought leadership, and contribute to overall business growth. This role will focus on recruiting, nurturing, and managing strategic partners while overseeing a team of marketing professionals. The ideal candidate will have proven expertise in partnership development, people management, budget management, and a strong track record of delivering measurable business outcomes.
Key Responsibilities:
Strategic Partnership Development:
- Identify, recruit, and cultivate strategic partnerships that align with the company’s business objectives.
- Develop and execute partnership agreements that drive event attendance, co-marketing opportunities, and thought leadership initiatives.
- Collaborate with cross-functional teams to integrate partnerships into broader marketing strategies and programs.
- Foster long-term relationships with partners to ensure mutual growth and success.
- Develop joint marketing campaigns with partners to increase visibility, drive attendance, and generate leads for key events.
- Leverage partnerships to enhance the company’s thought leadership position through co-branded content, webinars, and speaking engagements.
- Monitor event ROI and attendee engagement to ensure partnership effectiveness and optimize future events.
- Lead and mentor a team of marketing professionals, providing guidance, setting goals, and driving professional development.
- Foster a collaborative and results-driven team culture that aligns with the company’s values and goals.
- Conduct performance evaluations and provide constructive feedback to improve team performance and partner engagement.
- Develop and manage the partnership marketing budget, ensuring optimal allocation of resources to maximize ROI.
- Track and report on marketing spend, ensuring all partnership activities are cost-effective and within budget.
- Work closely with finance teams to analyze budgetary needs and provide accurate forecasts for partnership initiatives.
- Drive measurable business growth through strategic partnership campaigns and co-branded initiatives.
- Set and track key performance indicators (KPIs) to measure partnership success, event participation, and overall business impact.
- Present regular reports to senior leadership on partnership performance, marketing ROI, and opportunities for future growth.
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 7+ years of experience in partnership marketing, strategic partnerships, or business development.
- Proven track record of driving event attendance and business growth through partnerships.
- Strong leadership skills with experience managing and developing a high-performing team.
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