Sr. Customer Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

The Sr. Customer Marketing Manager will drive global programs that elevate top customer voices through advisory boards, strategic reference sourcing, and executive engagement. This role is responsible for influencing product direction, amplifying Docusign’s credibility through customers in IR/AR/PR initiatives, and shaping customer participation in thought leadership and executive-level storytelling.

 

The ideal candidate will have a proven track record of building and scaling executive-level customer programs, including Customer Advisory Boards and executive engagement across IR, AR, and PR channels. This is a highly cross-functional role requiring close collaboration with Product, Product Marketing, Sales, Customer Success, Experiential Marketing, Comms, and executive leadership stakeholders.

 

This position is an individual contributor role reporting to the Vice President, Product & Customer Marketing.

 

Responsibility

• Build and scale the global Customer Advisory Council program, including playbook development, customer selection, engagement strategy, meeting execution, and post-engagement follow-up

• Lead cross-functional alignment with Product, Product Marketing, and Customer Success to identify strategic customers, capture feedback, and share insights that inform the product roadmap

• Design and execute year-round engagement plans for board-level customers, including roadmap previews, private workgroup sessions, executive roundtables, and exclusive VIP experiences

• Build strong relationships with advisory board members and strategic customer advocates, increasing their satisfaction and loyalty, with the goal of converting them into Docusign Champions

• Partner with Customers to tell their stories through videos, case studies, event speaking, and thought leadership opportunities

• Coordinate customer reference sourcing for IR, AR, and PR moments, partnering closely with Analyst Relations, Product Marketing and Corporate Communications

• Design and maintain a structured product feedback loop, including documentation and synthesis of key insights surfaced through advisory programs

• Identify and activate top customer voices for thought leadership and innovation storytelling, in partnership with Product Marketing and Comms teams

• Oversee executive communications, customer engagement strategies, and follow-through across touchpoints such as workstreams, closed-loop feedback, and roadmap alignment

• Collaborate with experiential marketing to deliver premium, high-touch advisory and executive engagement experiences

• Maintain program KPIs and dashboards to track performance, insights captured, business influence, and customer satisfaction

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years of experience in customer Marketing, executive programs, product marketing, or customer marketing
• 3+ years directly managing customer advisory councils or boards
• Experience working with executives and senior stakeholders
• Background in B2B SaaS or enterprise technology environments
• Bachelor's degree in Marketing, Communications, Business, or related field

 

Preferred

• Deep understanding of enterprise customer needs and how to engage them through strategic influence programs
• Experience running high-touch advisory and executive programs across multiple geographies
• Excell