General Manager, EV Utilities

The General Manager – Electric Vehicle (EV) Utilities is a pivotal leadership role responsible for setting the strategic direction, delivering outstanding in-market results, and driving end-to-end P&L performance for Ford’s electric utility vehicle portfolio.

In this role, you will lead the brand marketing and product line performance teams for our EV Utilities segment. You will serve as the key integrator across a matrixed global ecosystem—collaborating closely with Product Marketing, Research, Communications, Engineering, Finance, and Industrial Systems to deliver cohesive, profitable, and highly desirable electric utility vehicles that resonate with customers and win in the market.

You Will...

Portfolio & Segment Strategy

• Translate Ford’s long-term EV vision into actionable, high-impact segment strategies, determining resource allocation, capital investments, and cycle plan prioritization.

• Own the North American (NA) Retail Strategy and execution for the EV Utilities segment, ensuring alignment with overall enterprise goals.

• Lead high-priority strategic studies and initiatives aimed at optimizing platform efficiency, reducing material costs, and maximizing market competitiveness.

• Define target portfolio roles, product positioning, and volume/share expectations to shape the future of Ford's EV utility business.

 

P&L Ownership & Financial Performance

• Accountable for the comprehensive budget, end-to-end P&L, and business performance of the EV Utilities segment.

• Identify and operationalize profit optimization opportunities across the vehicle lifecycle, executing rigorous Profit Improvement Actions (PIAs).

• Lead cross-functional Vehicle Line Performance Reviews, Technical Value Management (TVM) initiatives, and warranty reduction projects to drive quality and cost efficiencies.

• Drive the cross-functional execution of EBIT opportunities and deliver comprehensive inputs to the annual business planning cycle.

 

Go-To-Market & Brand Execution

• Maintain direct line responsibility for the EV Utilities Brand Marketing teams, ensuring cohesive, high-impact brand positioning and market execution.

• Partner with Product Marketing to leverage deep customer insights, defining the optimal market equation, pricing strategies, and product mix.

• Oversee the development and execution of world-class Go-To-Market (GTM) launch plans, vehicle reveals, dealer engagement strategies, and customer experience initiatives.

• Collaborate with GTM Operations on integrated demand planning, capacity planning, and near-term quality early detection programs.

• Develop compelling positioning and messaging strategies, and serve as the strategic lead to guide all communications across digital, social, and experiential to create and maintain sufficient demand 

 

Collaborative & Matrixed Leadership

• Forge strong, collaborative partnerships across a highly matrixed organization, including Design, Communications, Engineering, Manufacturing, Finance, and Supply Chain.

• Represent the EV Utilities business unit in high-level business and technical briefings for senior and executive leadership.

• Cultivate a culture of high performance, innovation, and accountability, mentoring and developing the next generation of business and marketing leaders.

   

This role will be based in Dearborn, MI.

You'll Have...

• Bachelor’s degree in Business Administration, Marketing, Engineering, Finance, or a closely related field. 

• 12+ years of progressive professional experience in general management, brand marketing, or product leadership (or 10+ years of experience with a Master’s degree/MBA). 

• Proven track record of executive-level leadership, with demonstrated success managing large, cross-functional organizations and substantial budgets/P&Ls.

 

You may also have...

• MBA or Master’s degree in a technical or business field. 

• Extensive experience in the automotive, clean-tech, or consumer technology sectors, with a deep understanding of EV technology, charging ecosystems, and software-defined vehicle concepts.