Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

The Shopper and Category Insights Manager guides a vision for the category with the retailer, developed through deep understanding of the Walmart shopper. Core to our Haleon approach is synthesizing shopper and category insights to build winning category strategies and assortment recommendations for Haleon brands and the retailer.  The goal of the Shopper and Category Insights function is to be on the leading edge for the retailer integrating the voice of the shopper with advanced analytic insights, processes and tools to drive a vision and strategy for each category.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

Strategic Partnership

• Establish relationships with Walmart to understand priorities and strategies to deliver winning approaches; be recognized as a strategic partner

• Develop integrated, inspiring, and insights-driven category growth initiatives to influence Walmart category strategies that drive sales and market share

• Identify and develop value-creating strategies and opportunities for Haleon through deep understanding of the shopper and category dynamics

Insights Leadership

• Provide insights leadership, including fact-based, strategic, shopper-centric points of view that demonstrate deep shopper understanding

• Leverage persuasive storytelling skills to communicate the voice of the shopper including attitudes, behaviors, and motivations; conduct primary research in conjunction with HQ-based Shopper Insights team and local Shopper Science Lab to support key initiatives

• Apply market research information (IRI, Nielsen, Numerator and Primary) as it relates to shopper, category and department strategies and activations

Shopper & Category Insights to Activation

• Lead category analytics for the local team and retailer including consumption and shopper behavioral data to identify category and competitive trends that may have major, long-term impact on Brand and Corporate goals and strategies

• Lead annual category review process understanding category trends, shelf and space opportunities and make appropriate recommendations to the mod

• Lead development of merchandising strategies for Haleon team, working with Walmart to present market-leading modulars  

• Must embrace and utilize advanced analytics and technology, including Luminate

• Must drive for results that are customer focused

• Broaden level of influence throughout Walmart enterprise, including non-purchasing functions

• Engage cross-functional Haleon team to drive support for brands and new product launches through the commercial planning process

• Collaborate with Shopper Insights team in HQ to apply Category Leadership Platform strategies to Walmart, identifying knowledge gaps, shopper trends and developing vision for the category present and future state for Walmart

• Collaborate with Shopper Engagement in the development of shopper communications through a first-rate understanding of shopper behavior

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s Degree

• 5 + years of CPG retailer key account category management, shopper/consumer insights or related industry experience

• Agile and quick learner with astute strategy abilities and mindset

• Skilled in Microsoft Office Suite, including Excel, Word, PowerPoint, OneDrive, Teams and Power BI

• Knowledge of Walmart databases and Retail consumption sources (IRI)

• Must have competency in communication, specifically written, strong functional/technical skills, and able to manage a multi-project