Senior Director, North America Field Marketing- Segments

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Our Approach to Work

We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Job Description

Your Career

Reporting into the VP of North Americas Marketing, as the Senior Director, Segment Marketing you will have strategic responsibility  for developing and implementing comprehensive marketing strategies across the North America region. This position plays a critical role in driving brand awareness, market share, and revenue growth in the Americas market. The Senior Director will lead a team of marketing professionals and collaborate closely with sales leadership and cross-functional teams to ensure alignment with global and regional business objectives.

Your Impact

• You will develop and execute marketing strategies tailored to the unique characteristics and opportunities within the  North America region
• Act as the trusted business partner to sales executives and own the holistic marketing plan for our segments 
• Conduct market analysis and collaborate with senior leadership to define regional marketing objectives and KPIs
• Lead, mentor, and develop a high-performing team of marketing professionals to inspire creativity and disruption
• Foster a collaborative and innovative team culture that encourages creativity and excellence in execution
• Oversee the development and execution of integrated marketing campaigns across various channels to effectively reach target audiences 
• Collaborate with the global marketing team to ensure consistency in messaging and branding while adapting strategies to regional nuances
• Develop and manage the segment marketing budget, ensuring efficient allocation of resources to achieve maximum impact
• Monitor and analyze the performance of marketing campaigns against budget and KPIs
• Collaborate with sales, product, and other cross-functional teams to align marketing strategies with overall business objectives
• Communicate regularly with regional stakeholders to understand market trends, competitive landscapes, and customer needs
• Ensure consistent application of brand guidelines in all segment marketing activities and work closely with the global brand team to adapt global strategies to regional requirements
• Establish key metrics to measure the success of the segment marketing initiatives
• Analyze performance data, generate actionable insights, and make data-driven recommendations for continuous improvement
• Provide regular updates to senior sales leadership on segment marketing performance, challenges, and opportunities

Qualifications

Your Experience

• Experience in generating new and innovative approaches to problems and challenging the status quo and is constantly looking for ways to change the game
• Demonstrated success acting as the business partner to sales executives, leading change in times of ambiguity
• Proven Track record as a creative leader willing to be disruptive and initiate positive change
• Solid experience inclusively communicating to ensure diversity of voice is heard, considered, and enabled while empowering others to do the same
• Proven experience consistently delivering on expectations and getting the job done
• Ability to see and communicate the big picture in an inspiring way - Able to determine opportunities and threats through intimacy with the business and comprehensive analysis of current and future trends
• Proven track record striving for excellence, both personal