Sales Manager

Sherwin-Williams, founded in 1866, is a global leader in paints and coatings industry with $18 billion in sales and 140 manufacturing - distribution centers worldwide. We employ over 60,000 people across all regions embracing and celebrating our diversity. Our people are behind the strength of our success. When you embark on a career at Sherwin-Williams, we invest and support you in life + career + connection.

Create your possible with us!

The role is accountable for achieving sales and profitability targets across assigned countries while driving business growth through direct accounts and distribution partners. It combines strategic leadership with operational excellence, integrating sales, technical service, and long-term business strategies to meet regional objectives. The position oversees and develops sales and technical teams, ensuring alignment with market needs and company standards. Strong customer and partner engagement is essential, including managing key accounts, suppliers, and stakeholder relationships. Additionally, the role delivers accurate forecasts, financial monitoring, and data analysis to identify opportunities and support sustainable growth.

 

• Sales & Business Development

  Achieve sales and profitability targets across assigned countries.

  Develop and expand Tier 2-1 direct brand accounts and partners.

  Identify new business opportunities and implement strategies for growth in both direct and distribution markets.

• Strategic Leadership

  Integrate sales, technical service, and business strategies to meet regional goals.

  Represent the voice of the customer in product management, marketing, and R&D discussions.

  Provide business development ideas aligned with long-term strategy.

• Team Management

  Oversee sales and technical teams, including training, performance evaluation, and workload management.

  Ensure team composition aligns with market needs and business strategy.

  Promote Sherwin-Williams core values and standards within the team.

• Customer & Partner Engagement

  Build strong relationships with distributors, end-users, and approval-led stakeholders (OEMs, insurance companies, leasing providers).

  Implement business-related services and support programs.

• Operational Excellence

  Collaborate daily with EMEA staff, GSC teams, and corporate functions.

  Monitor financial performance, including P&L, accruals, and rebates in cooperation with finance teams.

  Maintain ERP system functionality and ensure accurate data reporting.

• Reporting & Analysis

  Deliver detailed weekly and monthly forecasts, budgets, and sales reports.

  Analyze data to identify gaps and opportunities in direct and distribution segments.

• Key Account & Supplier Management

  Own and manage relationships with key third-party suppliers and partners.

• Proven experience in sales leadership within automotive refinish or related industry.

• Strong strategic thinking and business development skills.

• Ability to manage cross-functional teams and work in an international environment.

• Excellent communication and negotiation skills.

• Fluent in English; additional regional languages are an advantage.

• Willingness to travel extensively across the region.
• Knowledge of products, application techniques and competition offer

 

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At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to l