Sr. Associate, Paid Search

Business Overview 

We are IPG Mediabrands, a client-first, consulting-led, community-driven group of media and marketing specialists around the world on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.  

Position Summary

The Senior Associate, Paid Search will provide tactical paid search recommendations and manage paid search media campaigns for clients. The Senior Associate, Paid Search will plan, execute, optimize, and report on paid search media efforts with some oversight from more senior team members. You must have experience in Google, Bing and SA360. In this position, you will own responsibility of day-to-day campaign management, trafficking, monitoring, and optimizing campaigns to meeting client KPIs. You are up to date on the latest and greatest across search platforms & trends and have an eye on what is new and exciting in the space. You will help provide training and mentoring to junior team members to help them grown and advance in their careers. 

Responsibilities

•    Provides tactical details and strategic input to develop paid search media recommendations. 
•    Ability to independently execute and optimize comprehensive paid search campaigns within platform for the brand you work on. Duties include: trafficking campaigns within platform, weekly optimizations, writing monthly insights, adhering to timelines and following general paid search best practices. 
•    Monitors campaign performance to achieve goal KPIs and budget parameter, recommending optimizations based on observed data and trends. 
•    Collaborate to compile and share routine campaign performance reports, providing insightful observations, and recommend tests internally and with clients. 
•    Presents recommendations and reports results with thoughtful next steps and actions, communicate with internal and external partners, maintaining professional and collaborative relationships. 
•    Stay up to date with partner offerings, platform enhancements and industry updates, making applicable recommendations for clients. 
•    Attend internal and external trainings and complete required search platform certifications as needed. 
•    Senior Associate will help train and mentor Associates and other junior members of the team.  
•    Budget and financial duties include oversight of routine budget pacing including more complex data fees and overseer billing administration. 

Required Skills & Experience

•    Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.) 
•    Previous experience executing multiple campaigns in Google and Bing 
•    Thorough knowledge of paid search and how to set up a variety of campaigns with differing objectives. 
•    Communication: Comfortable routinely working closely with peers and internal teams in-person and via email, phone and video. 
•    Soft Skills: Strong organizational skills, ability to multitask in a fast-paced environment, ability to prepare presentations and share with internal stakeholders. 

Desired Skills & Experience

2+ year of experience in a role where paid search media management was a core job responsibility.  
Interest and passion for paid search and advertising 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) pl