Senior Sales Manager

Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Dometic Land Vehicles Americas is a trusted provider of high-end products for recreational vehicles, commercial passenger vehicles and overlanding vehicles in North America, Latin America, and the Caribbean. We are on a journey of continuous growth – now looking for our next star – a passionate Senior Sales Manager within our Sales capability. This position reports to the GM and will work in Thousand Oaks, CA Dometic Office Location.

About the position

As Senior Sales Manager in the Sales team, you will be involved in the commercial strategy for the U.S. business and the key partner to the General Manager in shaping, planning, and executing commercial direction across all channels: B2B, DTC, and emerging routes to market.

This role leads the Go-to-Market (GTM) process, ensuring that all product launches, Retail Intro Dates (RID), demand forecasts, and channel strategies are fully aligned with Marketing, Supply Chain, and Finance. The Senior Sales Manager translates top-line revenue targets into actionable commercial plans and bottom-up product, channel, regional, and account-level forecasts. While the role is responsible for cross-channel strategic leadership, the Senior Sales Manager has full accountability for the B2B channel, including direct oversight of the B2B sales team and execution of B2B commercial plans. This includes channel strategy, program development, account planning, and sales execution leadership. This role ensures that commercial strategy becomes commercial reality, driving synchronized planning and execution across GTM, demand planning, B2B execution, and DTC alignment.

Your main responsibilities

• Develop and own the U.S. commercial strategy across B2B, DTC, and other channels.
• Translate strategic priorities into actionable commercial plans for each channel.
• Identify channel opportunities, risks, and strategic growth levers.
• Partner with the GM to define revenue targets, channel mix, and commercial priorities.
• Ensure all commercial decisions support brand direction, profitability, and channel harmony.
• Align strategy with Marketing, Supply Chain, and Finance.
• Serve as co-owner of the GTM process with Marketing.
• Ensure launch readiness across functions: Marketing, Supply Chain, Product, Sales, and Finance.
• Lead GTM alignment and ensure commercial requirements are embedded into launch plans.
• Ensure Retail Intro Dates (RID) are met and that channel needs are addressed ahead of launch.
• Provide clarity on commercial priorities, forecasts, and activation needs for each launch.
• Maintain visibility into readiness status and escalate risks proactively.
• Translate top-line revenue targets into bottom-up product, channel, regional, and account forecasts.
• Build demand plans for both existing products and new product introductions.
• Partner with Marketing on NPI assumptions and forecast volumes tied to GTM.
• Deliver the consolidated commercial demand plan to the Supply Chain Manager.
• Track forecast accuracy and provide updates, adjustments, and scenario planning.
• Identify commercial risks and opportunities to support agile decision-making.
• Fully own and lead the B2B channel and oversee the B2B sales representatives.
• Develop annual channel strategies, account segmentation, pricing frameworks, and program structures.
• Build account-level plans and support reps in executing sales tactics and achieving revenue targets.
• Lead quarterly business reviews with key accounts.
• Ensure B2B execution aligns with GTM timelines, inventory expectations, and commercial priorities.
• Provide coaching, structure, and direction to elevate B2B commercial performance.
• Provide commercial direction, pricing guidance, and forecast alignment to the DTC team.
• Ensure channel harmony between B2B and DTC.
• Ensure DTC launches align with RID timelines and GTM requirements.
• Support demand plan inputs, promo strategy, and performance assessment.
• Define trade marketing priorities aligned to commercial strategy and channel needs.
• Provide Marketing with direction on dealer activation, POP, launch materials, and channel programs.
• Initiate channel-specific activation and ensure alignment to GTM.
• Monitor channel performance, competitor activity, and activation results to inform future strategies.
• Lead pricing strategy across channels.
• Support AR visibility by providing commercial inputs (execution handled by Business Manager).
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