Senior Director, Digital Innovation and Multimedia - Hybrid

Description

Salary Range: $84,478-$105,000 annually

Hybrid Schedule: 2 days from home and 3 days on-site

Benefits (The Good Stuff)

• 3 WKS+ Vacation Paid*
• 12 Paid Holidays
• 12 PTO Paid Days
• Competitive Health Benefits Package
• Wellness Program Reimbursements up to $50/month
• Short Term Disability at NO COST
• Life Insurance & AD&D 2X Annual Salary at NO COST
• Employee Assistance Program
• Retirement Plan UP TO 6% Employer Funding
• Professional Development Opportunities
• Discounted On-Site Early Childhood Care
• Tuition Assistance for Early Education Degree
• Free Monthly Transit Card

*Vacation amounts may vary based on roles, schedules, and years of service

Help us make a difference in our community. United, we are tackling complex issues and turning contributions into real change. We fight for equitable access to quality education, financial security, and the health of everyone in our community. Join our team and join us in the fight for a stronger Miami!

United Way Miami, Inc. is hiring a Senior Director Digital Innovation and Multimedia to join our team. As a Senior Director Digital Innovation and Multimedia, is responsible for translating approved marketing strategy and brand direction into high-quality creative output through hands-on production and modern, scalable systems. The Senior Director focuses on creating multimedia assets, ensuring speed, quality, consistency, and efficiency across all multimedia and digital channels. This role also owns website execution, including ongoing updates, content publishing, and optimization, ensuring the site remains current, functional, and aligned with approved messaging and priorities. Operating in a small, agile environment, this role blends leadership and execution to strengthen internal capabilities and reduce reliance on external vendors.

UWM is an equal opportunity employer and a drug-free workplace. Please visit our Career site homepage to view our EEO statement and Drug-Free policy.

Principal Duties and Responsibilities:

Under the direction of the SVP of Marketing & Communications and in close partnership with the AVPs of Marketing & Communications, the Senior Director, Digital Innovation & Multimedia is responsible for leading the operational execution of creative production and multimedia execution across the organization. This includes video and content production, managing digital execution, optimizing marketing technology and workflows, and continuously improving creative systems and processes.

The Senior Director owns executional decision-making for creative production while aligning all work to campaign priorities, brand standards, and approvals established by department leaders. This role ensures that creative assets are delivered on time, at a high level of quality, and in support of organizational goals.

Multimedia & Content Production

• Lead video and multimedia production from pre-production through final delivery, including concept development, filming, editing, and post-production.
• Serve as the primary hands-on creator of video, motion graphics, print and digital storytelling.
• Produce/edit short- and long-form video content for digital platforms, events, donor communications, executive needs and organizational storytelling.
• Manage production schedules, workflows and delivery timelines for all multimedia assets.
• Develop drafts and asset updates internally to accelerate production and reduce reliance on vendors.
• Ensure high standards of craft, visual consistency and executional excellence across all deliverables.

Marketing Technology & Innovation

• Lead optimization and implementation of marketing technology tools including CMS, email platforms, automation tools, analytics and AI-enabled workflows.
• Introduce scalable systems, templates and production processes to improve efficiency.
• Test and recommend new tools, platforms and formats to improve creative output and speed to market.
• Serve as the department’s lead for creative workflow innovation, with SVP approval for process changes impacting teams or stakeholders.
• Support email and digital campaign execution through builds, templates and technical optimization.

Website Management