Director of Content Marketing - Job Description

Marvin is on a mission to end healthcare worker burnout. We partner with leading hospitals and healthcare employers across the U.S. to provide a proprietary mental health care platform for their physicians, nurses, and staff. 

We are looking for a highly driven and results-oriented Director of Content Marketing to own the communications and content strategy for our healthcare employer clients, clinicians, and members. The ideal candidate will have historical success building a content marketing strategy within a startup. They will have both B2B and B2C content marketing experience, as well as experience developing the creative voice of a brand’s overall product strategy.

We want your time at Marvin to be the most meaningful experience of your career. Join us and help change healthcare for the better.

This position is based in Marina del Rey, CA. Strong preference for candidates in the Los Angeles metropolitan area, but will consider remote/other locations for the right fit.

RESPONSIBILITIES

• Develop Marvin’s content marketing and communications strategy for our healthcare employer clients, clinicians, and members.

• Lead the creative communication voice for Marvin’s brand development, designing a product language and ensuring communication consistency across the organization.

• Manage operational content approaches, including content marketing, content operations, and digital ads/ communications.

• Write employer case studies and other B2B marketing materials to enhance our outbound marketing program.

• Establish performance goals, and oversee ongoing measurement, to evaluate content effectiveness.

• Set comprehensive goals for content performance and growth as a strategic function in the business.

• Collaborate across the company, including with Product, Growth, Clinical, User Success, and more, to ensure all content needs are met and addressed.

QUALIFICATIONS

• Bachelor’s degree in communications, English, or related field.

• 10+ years of experience in content marketing or publishing roles.

• Experience in writing thought leadership articles and external blog posts.

• Strong experience with data - including analysis and metrics communication.

• Strong planning and project management skills.

• Strong experience writing in-app or in-product content.

• Laser-focused attention to detail.

• Outstanding written communication and interpersonal skills.

• Experience tackling ambiguous problems in a fast-paced environment.

• Experience as a top performer at a health technology startup