Social Media Strategy Specialist- part time

ORGANIZATION SUMMARY:World Relief is a global Christian humanitarian organization that is fighting for change that lasts, right here in the U.S. and across the globe. We bring sustainable solutions to the world’s greatest problems – disasters, extreme poverty, violence, oppression, and mass displacement. The organization is approximately 75 years old and has worked in over 100 countries around the world since its founding.  In the United States, we come alongside local churches, community organizations and hundreds of individual volunteers to support newly arriving refugee and other immigrant families. Today, we are proud to partner with over 6,000 local churches, and 95,000 volunteers globally to bring hope, healing and transformation to the most vulnerable.
POSITION SUMMARY:Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten?  Do you believe in our calling as Christians to welcome the least of these and love our neighbor?
If you answered ‘yes’, to any of the above, World Relief, and millions of people around the world need you.
We are looking for a dedicated U.S. Social Media Specialist (part-time, remote) to play a key role in enhancing our brand recognition and deepening engagement with potential supporters. In this flexible position, you will develop and work with local office and program staff to execute impactful social media strategies that turn prospects into leads, donors, and advocates for World Relief’s mission. You will oversee organic and paid social efforts (including Meta and Google ads), ensuring they are seamlessly integrated with automated campaigns, while managing content and fostering meaningful online community engagement. Your contributions will directly help us make a greater impact in the communities we serve, all while allowing you the flexibility needed to balance your professional and personal commitments. 

Role & Responsibilities

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Guide Social Media Strategy Act as a trusted advisor to U.S. Offices, developing and implementing social media strategies that drive awareness, engagement, and action. Use evidence-based insights to align local content efforts with World Relief’s goals.
Content Management and Coordination
• Oversee content calendars and ensure strategic, consistent posting across platforms.
• Collaborate with U.S. Offices to create engaging content and leverage new formats and trends.
• Campaign Execution and Optimization Plan, schedule, and manage social media campaigns (organic and paid) to maximize reach and impact.
• Analyze performance metrics and optimize campaigns based on data-driven insights
• Support Community Engagement Engage with online communities and respond to inquiries to foster positive interactions.
• Develop strategies to grow social media audiences and enhance engagement.
• Facilitate Collaboration and Training Work closely with cross-functional teams to ensure consistent messaging.
• Promote U.S. stories through the U.S. Content Catalog 
• Provide training and share best practices to build capacity and enhance local engagement efforts.

Knowledge, Skills, & Abilities

• Analytical and Data-Driven Skills:
Data-driven and curious mind. Excellent analytical skills with the ability to interpret data and derive actionable insights. Knowledge of key paid advertising marketing metrics and KPIs. Strong understanding of paid advertising best practices, including list management, segmentation, A/B testing, automation, and optimization.
• Communication and Copywriting:
Excellent written and verbal communication skills. Strong copywriting skills
• Collaboration and Teamwork:
Strong team orientation, able to collaborate well with others, share ideas openly, and adapt plans based on input from others. Ability to collaborate effectively with cross-functional teams, including content, visual design, and digital marketing, while also working effectively in a remote team environment.
• Adaptability and Project Management:
Able to adapt to fast-paced, changing realities and needs during disaster response situations. Strong attention to detail, with the ability to manage multiple projects and deadlines simultaneously.

Requirements

• Mature and personal Christian faith
• Committed to the mission, vision, and values of World Relief
• Desire to serve and empower the Church to impact vulnerable communities
• Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Fa