Merchandising Specialist - BWW

This role will serve as a key part of the in-bar merchandising team, responsible for the execution and development in-bar signage and menu design. 

Buffalo Wild Wings is the largest sports bar in America. We’re the largest pourer of draft beer in America. We have more sports on more screens than any establishment on the planet. Buffalo Wild Wings is not just a restaurant, it’s an experience.  

As a core member of the IMC team, this candidate will drive execution of the in-bar menu & merchandising materials to improve the effectiveness of in-bar messaging. This position will also help drive the future state of how the brand can increase engagement for customers through its physical bar menu and promotional items.   

This full-time position reports to the Sr. Manager, Merchandising and sits within the IMC group of the Buffalo Wild Wings marketing team.  The role is located at the Inspire Brands Global Support Center in Atlanta, Ga.  

Responsibilities:

Merchandising Creative Management 

• Lead day-to-day creative development and execution of in-bar merchandising for programs across BWW Activation Calendar  

• Partner with cross-functional teams and creative agency to ensure consistency across print, broadcast and digital channels 

• Once in-bar strategy for each Activation Window is determined, manage updating and distribution of merchandising grid 

• Manage creative development of program B-Dubs TV for system 

• Organize and load all new food & beverage photography in Sharepoint for internal team to utilize 

• Assist with process for creating and reviewing merchandise and marketing materials  

• Develop materials to support in-bar messaging of new menu items as part of innovation process  

Menu Update Execution 

• Creative execution and versioning of Core Menu updates – Dine-in, Takeout, Counter and Disposable  

• Gather cross-functional input, brief agency and manage creative development & versioning for all Beverage Menu updates 

• Work with cross-functional teams to determine legal mandatories based on versioning, nutritional requirements and necessary language based on state limitations and program details 

• Manage creative & pricing updates needed for BWW Go digital menu boards & promotional materials 

• Brief Patrick Henry on Featured Beers for the development of Beer of the Month promotional materials. Partner with Beverage team on proofing before release to production 

Budget and Billing 

• Responsible for managing production budget including coding & submitting approved invoices and updating production checkbook 

Requirements:

• 4 Year Degree Prefer