Senior Manager, Product Marketing

Company Description

Location: Remote

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Job Description

As a Senior Product Marketing Manager, you will work closely with the VP of Product Marketing, product leadership, sales, corporate marketing, creative, and communications to drive the go-to-market strategies for products in our NIQ business.

This position plays a significant role in helping successfully launch products by developing clear go-to-market strategies, creating compelling messaging and supporting the development of impactful content and marketing plans. This is a highly visible role where you will have the opportunity to influence various stakeholders and bring to market NIQ’s major product initiatives within North America.

Responsibilities

• Own and maintain buyer personas and understand the buying and sales process to inform messaging and content
• Collaborate with key stakeholders to develop product positioning and messaging that articulates a clear value proposition
• Own messaging and positioning for a line of products
• Develop revenue-driving go-to-market plans aligned with sales and product strategies
• Collect and test information to help product leadership understand the specific needs of our customers
• Create and socialize product positioning and sales playbooks
• Understand competitive differentiation and arm sellers with effective tools to position against the competition
• Develop content for internal and external use including sales collateral, case studies, FAQs, Talking Points etc.
• Develop content and training programs for internal awareness and education
• Drive product launch plans with stakeholders from product, operations, sales, and demand generation teams.
• On an on-going basis, analyze in-market performance data to identify areas of opportunity to increase adoption of our products

A little about you

You are self-motivated, and willing to work in a fast-paced environment. You have great teaming skills and are able to cultivate relationships inside and outside the organization. You’re able to work independently on agile teams with a tremendous amount of responsibility and open to working in a dynamic environment where new projects pop-up daily. You are excited by generating and adopting new ways of working and you are not afraid of taking risks.

Qualifications

• Bachelor's Degree
• 5+ years of experience in B2B Product Marketing, Product Management, or Marketing
• Strong communication, influencing and proven management skills
• Impeccable writing skills and storytelling, with the ability to simplify complex information
• Ability to work collaboratively across many teams to achieve a common goal
• Experience working with and launching SaaS products (preferred)
• Understanding of FMCG industry (preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.

About NIQ

NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View. 

NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com 

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