Senior ABM Manager

Meet Benevity

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

The Senior ABM Manager will be responsible for developing and executing targeted marketing strategies that drive engagement, pipeline growth, and revenue within both key strategic prospect accounts and client accounts, with a strong focus on Benevity’s Strategic client accounts. This role focuses on creating personalized marketing campaigns aligned with the unique needs of high-value clients and prospects, including 1:1 and 1:few campaigns. The Senior ABM Manager will work closely with sales, client success, demand generation managers, and product marketing teams to identify key accounts, develop tailored marketing plans, and deliver impactful campaigns that support business objectives.

What you’ll do:

Strategic Account Marketing Strategy & Execution:

• Develop and execute strategic marketing strategies that focus on personalized 1:1 and 1:Few campaigns for high-value accounts and the Strategic client accounts, supporting pipeline generation and revenue growth
• Collaborate with sales, client success, and product marketing teams to identify target accounts and create customized marketing plans aligned with specific needs and goals
• Use insights and data to refine marketing strategies, ensuring alignment with account goals and pipeline targets

Account Engagement & Relationship Building:

• Create tailored marketing campaigns for specific accounts, addressing their unique challenges and opportunities with personalized content, messaging, and solutions
• Execute 1:1 campaigns for top-tier accounts and the Strategic accounts, along with 1:Few campaigns for segmented clusters of clients or prospects, to drive deeper engagement
• Partner with sales and client success teams to engage decision-makers within target accounts through multichannel marketing efforts, including email, direct mail, digital advertising, and eventsLeverage account insights to build meaningful relationships and strengthen the partnership between Benevity and key clients or prospects

Collaboration with Sales, Client Success, & Marketing Teams:

• Work closely with sales and client success teams to align marketing strategies with account planning, ensuring a cohesive approach to engaging key accounts and Strategic accounts
• Collaborate with product marketing and demand generation teams to develop account-specific content and messaging that speaks directly to the needs of high-value prospects and clients
• Partner with creative and content teams to design impactful, visually engaging campaigns that resonate with target accounts

Campaign Management & Optimization:

• Oversee the planning, execution, and optimization of 1:1 and 1:Few campaigns, with a special focus on Benevity’s Strategic accounts, ensuring alignment with key business objectives
• Utilize marketing technology and data analytics to track and optimize campaign performance, making data-driven adjustments to improve outcomes
• Monitor key performance indicators (KPIs) such as account engagement, pipeline growth, and revenue generation, providing regular reports to senior leadership

Personalization & Content Development:

• Develop personalized content and messaging for each account or cluster of accounts, ensuring that marketing materials are tailored to address specific challenges, goals, and business opportunities, especially for the Strategic accounts
• Collaborate with internal teams to create case studies, whitepapers, webinars, and other content that adds value for target accounts and clients
• Ensure that all content is consistent with the overall brand voice and positioning while being uniquely customized for each account

Measurement & Reporting:

• Track and report on campaign performance, providing insights into account engagement, pipeline contribution, and ROI
• Present campaign performance and actionable insights to sales, client success, and marketing leadership, using data to inform future strategies
• Continuously optimize efforts based on data and feedback from sales and client success teams, as well as key accounts and the Strategic accounts

Marketing Tools & Technology: