Director, Digital Media and Marketing

Primary Work Address: 4000 Jones Bridge Road, Chevy Chase, MD, 20815

Current HHMI Employees, click here to apply via your Workday account.

HHMI is focused on supporting and moving science forward in a variety of different ways ranging from conducting basic biomedical research, empowering educators, inspiring students, developing the next generation of scientists – even stretching into film and media production.  Our Headquarters is in the greater Washington, DC metro area and is home to over 300 employees with expertise in investments, communications, digital production, biomedical sciences, and everything in between.  The work housed here supports and augments the groundbreaking research conducted in HHMI labs across the nation.  As HHMI scientists continue to push boundaries in laboratories and classrooms, you can be sure that your contributions while working here are making a difference.

Summary:

The Director, Digital Media and Marketing, plays a lead role in ensuring that the Institute's work, particularly its comprehensive programs in scientific research and science education, is effectively communicated to key audiences through social and digital media platforms and paid strategy campaigns.

The Director, Digital Media and Marketing, leads a team that manages external platforms and creates visual media for those platforms that align with HHMI brand standards and overall Communications priorities. This position spearheads HHMI marketing initiatives, ensuring a targeted, analytical, and results-oriented approach to all marketing campaigns.

This role has a hybrid schedule of three days at HHMI’s Headquarters in Chevy Chase, MD, and reports to the Senior Director, Marketing and Internal Communications.

This position will remain open until May 21, 2025, at 5:00 PM ET, after which applications will no longer be accepted.

What we provide:

• A Strategic Leadership Opportunity: Lead a talented team managing marketing, social media, visual media, and digital assets for one of the nation’s premier scientific research institutions.

• Impactful Mission: Help shape the narrative of HHMI’s groundbreaking scientific research and science education programs to key audiences through targeted digital campaigns.

• Creative Innovation Environment: Drive creative strategies across social and digital platforms, explore new channels, and develop fresh approaches to expand HHMI’s reach and engagement.

• Data-Driven Excellence: Spearhead marketing efforts with a strong focus on analytics, results, and continuous improvement, directly influencing the success of HHMI initiatives.

• Competitive Total Rewards Package: Comprehensive healthcare, generous retirement contributions, paid leave, and additional programs that support well-being and professional development.

What you will do:

• Provide leadership and direction for all Marketing activities, including paid strategy, and work with external marketing partners. Designs marketing campaigns to reflect priorities established by HHMI senior leadership – increasing awareness of HHMI programs within the scientific research community to drive interest and ensure competitive, high-quality applicant pools across HHMI. Aligns marketing with overall Communications strategy and brand guidelines.

• Proactively monitor and report on campaign metrics to ensure success, adjusting strategy as needed to achieve desired outcomes. Responsible for meeting established marketing campaign targets and goals.

• Serve as a resource on marketing best practices in higher education and related settings and provide guidance to direct reports and other Communications team members to ensure content is targeted and effective.

• Provide oversight for social media management including coordination with sub-brand accounts (Tangled Bank, BioInteractive, and Janelia). Aligns social media strategy with HHMI priorities to reflect programmatic and operational needs.  Works with their team to develop strategies to reach audiences through new platforms not historically used by HHMI and through creative strategies on existing platforms.

• Work collaboratively with Director, Leadership Communications and External Relations and provides real-time updates on social media metrics and activity during critical events.

• Work closely with the Marketing Manager to develop and maintain visual brand standards.