Digital Marketing Specialist

Description

About Us:

IdeaTek grew from a vision of "Internet Freedom" for all. We saw a critical need for affordable, reliable high-speed internet in underserved rural communities across Kansas. Recognizing the transformative power of connectivity, we embarked on a mission to bridge the digital divide and empower individuals, families, and businesses with the tools they need to thrive in the modern world.

Our commitment to Internet Freedom goes beyond simply providing access. We are deeply invested in the long-term growth and prosperity of the communities we serve. We believe that high-speed internet is not a luxury, but a fundamental necessity for education, economic development, healthcare, and civic engagement. By building robust, scalable fiber optic infrastructures, we are laying the foundation for a brighter future for generations to come.

At IdeaTek, we are more than an internet service provider. We are a catalyst for change, a champion for rural communities, and a passionate advocate for digital equity. We understand that the fight for Internet Freedom is ongoing, and we are dedicated to continuing our efforts to connect every corner of Kansas and beyond.

Join us as we work to create a world where everyone has the opportunity to thrive, regardless of their geographic location. Together, we can build a more connected, equitable, and prosperous future for all.

About the Role:

Ideatek is seeking a dynamic and results-driven Digital Marketing Specialist to join our team. You will play a crucial role in expanding our online presence, driving customer acquisition, and enhancing brand awareness through strategic digital marketing initiatives. This role requires a blend of creative thinking, analytical skills, and a strong understanding of the digital landscape. You will be responsible for developing and executing integrated digital marketing campaigns across various platforms, ensuring alignment with our overall business objectives.

Location:

This position offers work location flexibility-working from home and our offices located in Buhler & Wichita.

Responsibilities:

• Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans to achieve lead generation, brand awareness, and customer engagement goals.  
• Manage and Optimize Paid Advertising Campaigns: Oversee paid advertising efforts across platforms like Google Ads, social media advertising (Facebook, Instagram, etc.), and other relevant channels, optimizing for ROI in conjunction with marketing agency.
• Enhance SEO Performance: Conduct keyword research, optimize website content, and implement SEO best practices to improve organic search rankings and drive website traffic.  
• Email & Text Marketing: Create and execute targeted email marketing campaigns, segment audiences, and analyze campaign performance to optimize open rates and conversions.
• Website Management and Optimization: Collaborate with web development teams to ensure website content is up-to-date, and optimized for conversions.  
• Data Analysis and Reporting: Utilize Google Analytics and other tools to track key performance indicators (KPIs), analyze campaign performance, and provide regular reports with actionable insights.
• Stay Updated on Industry Trends: Continuously research and stay informed about the latest digital marketing trends, technologies, and best practices.
• Collaborate with Cross-Functional Teams: Work closely with sales, customer service, and other departments to ensure alignment and consistency in marketing efforts.

Desired Attributes:

• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.  

Requirements

Experience/Knowledge Required:

• Associates degree in Marketing, Communications, or a related field
• 3+ years of experience in digital marketing
• Proven experience managing paid advertising campaigns (Google Ads, social media advertising).
• Strong understanding of SEO principles and best practices.
• Proficiency in Google Analytics and other digital marketing analytics tools.
• Experience with social media management and content creation.
• Experience with marketing automation tools (e.g., Mailchimp, HubSpot)
• Experience with Wordpress or other CMS platforms.
• Ability to provide a portfolio of work as part of the interview process

Experience/Knowledge Preferred

• Bachelor's degree in Marketing, Communications, or a related field
• Knowledge of the telecommunicat