Associate Director / Senior Product Manager, Marketing, Rare Disease

Title:

Associate Director / Senior Product Manager, Marketing, Rare Disease

Company:

Ipsen Biopharmaceuticals Inc.

 

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

The Senior Product Manager / Associate Director, Rare Disease Marketing is a key role on the Rare Disease Commercial Team and reports to the Brand Lead Elafibranor. This role is based at our Cambridge, MA HQ and is not a remote based position.

This role will support US marketing initiatives and key promotional activities to help the Rare team achieve near-term revenue goals and support the ongoing successful launch of Elafibranor. Responsibilities will encompass traditional HCP marketing as well as peer to peer marketing activities (congresses & speaker bureau), brand planning, development of marketing materials and messages for  multichannel engagement focused on congresses, advisory boards, educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics.

This individual will collaborate closely with the Thought Leader Engagement Team, Field leadership, Sales training, medical affairs, legal & business ethics to execute tactics focuses on peer to peer education and KOL engagement.     

Main Responsibilities & Job Expectations

Core Marketing Activities

• Lead key initiatives to implement Peer to Peer tactical plan
• Development & execution congress marketing plans & materials
• Speaker bureau content strategy, training, execution & ongoing management
• Advisory board planning and execution
• Amplify peer to peer messaging through multichannel engagement tactics
• Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadership
• Contribute to Brand Planning and Tactical Plan development for Elafibranor
• Ensure compliant execution of all promotional activities

Cross Functional Leadership / Collaborate with:

• Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages
• Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers
• Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance
• Promotional review committee to ensure compliant development of field resources in line with the strategy
• Business ethics & legal team to ensure compliant development and implementation of projects

Cross functional team lead-stakeholder management:

• Incorporate insights from primary and secondary research into development of field promotional tactics
• Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings
• Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.

Knowledge, Abilities & Experience

• Bachelor’s Degree or Equivalent is required, PharmD or