Senior Manager, Business Analytics - EVs

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

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At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

 

Location

NHQ

Purpose

~ Subject Matter Expert (SME) for assigned vehicle(s), which includes maintaining comprehensive, real-time knowledge of: sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics (including purchase/rejection/avoidance reasons, loyalty/conquest, demographics, etc.).

~ The PLM department’s key mission is to achieve revenue, volume, and share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability for assigned vehicle(s). Responsible as the lead Sales and Marketing stakeholder for product portfolio management and new product launch readiness/effectiveness.

Major Responsibilities

~ Proactively analyze performance of assigned vehicle(s) relative to objectives, develop actionable recommendations to optimize performance across the levers listed below, and present to executive management at regular governance meetings.

     ~ Product Planning: Provide strategic input to ensure assigned vehicle(s) meets Sales and Marketing channel marketplace needs.

     ~ Strategy: Lead development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.

     ~ Marketing: Collaborate to ensure product concept, positioning, KSPs are clearly communicated and with consistency throughout all company-owned and 3rd party websites/channels.

     ~ PR: Partner to ensure vehicle positioning strategy and market performance are effectively incorporated into media events.

     ~ Incentives: Collaborate to optimize competitiveness and support incentives planning meetings.

     ~ Pricing: Collaborate to identify opportunities to increase revenue.

     ~ Finance: Analyze and validate financial impact of recommendations.

     ~ Production: Provide trim mix direction monthly to ensure optimized PO and balanced pipeline..

     ~ Sales Operations: Operate closely downstream with field leadership to collaborate, manage and optimize media messaging, incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan.

Major Responsibilities (continued)

~ Compliance/IRA: Collaborate to ensure compliance with all Federal/State regulations (CAFE/GHG, Tier 3, SULEV, etc.) and comprehensive understanding of IRA.

~ Business Unit Management: Partner with Sales Analysis & Forecasting in setting annual and monthly national/regional business objectives (BP/OP) for each vehicle and provide strategic direction for development of the Mid-term Plan.  Identify key product, marketing and sales programs required to achieve objectives.

~ For assigned vehicle(s), lead regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches.

~ Manage/coach/develop direct report(s).

Authority

~ Use independent judgement to develop financially vetted business cases for product performance improvement recommendations.

~ Manage cross-functional teams and projects as needed.

Education

~ Bachelor’s degree required.~ Master’s degree a plus

Related Experience

~ Eight or more years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).

~ Automotive industry experience preferred.

~ Cross-functional project management experience required.

~ Extensive data analysis experience and data visualization expertise required.

~ Prior management of direct reports preferred.

Skills/Knowledge

~ Self-starter with curiosity and initiative.

~ Strong analytical skills with attention to detail.

~ Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.

~ Excellent communication and presentation skills.

~ Good organizational and teamwork skills.

~ Ability to multi-task.

~ Strong aut