Marketing Operations Manager

PlexTrac, Inc. is a cybersecurity company on a mission to empower security teams to identify and eliminate the biggest threats to their environments. The PlexTrac platform enables the automated reporting and tracking of cybersecurity risks and allows for enhanced collaboration across the enterprise. PlexTrac takes purple teaming to the next level and is changing the paradigm around continuous security assessment and validation. This innovative approach has allowed PlexTrac to gain significant traction among companies and teams of all sizes, including several of the Fortune 500.

Having recently closed a $70 million Series B funding round as of February 2022, PlexTrac is poised for exponential growth and is seeking top notch talent for strategic roles to join the team. Candidates interested in leveraging extensive professional experience to build innovative programs around a new concept in the cybersecurity market and who love working in a fast-paced, energetic start-up environment should apply!

 

PlexTrac Mission and Culture is to empower teams to win the right cybersecurity battles. PlexTrac is culturally a mission-oriented organization, by which we mean that we seek to make the lives of our customers better knowing that their improved efficiency and effectiveness has a direct impact on the security of our world. Likewise, we seek to improve the lives of our employees by creating a workplace in which they can flourish professionally and personally. We are flexible, creative, collaborative, detail oriented, humble, hard workers who practice what we preach. Those attributes in our team members lead to and are rewarded with a fast-paced, never boring, fun loving work environment — whether we are physically or virtually present with one another.

 

Our core values describe us as humans and leaning into them is how we define success:

• Integrity through transparency and accountability 
• Aggressive innovation
• Positively impact people

 We are seeking a talented and experienced Marketing Operations Manager to join us in our continued mission. As a Marketing Operations Manager, you will play a pivotal role in driving our marketing strategy and optimizing our operational processes. This position will collaborate closely with cross-functional teams to ensure the seamless execution of marketing initiatives and the achievement of business objectives.

Join us at PlexTrac and be part of a dynamic team that is shaping the future of cybersecurity. If you're passionate about marketing operations and thrive in a fast-paced startup environment, we want to hear from you!

Key Responsibilities

• Coordinate and execute marketing programs across our tech stack to ensure timely and high-quality delivery to market
• Utilize expertise to instrument marketing campaigns effectively, ensuring accurate data capture for measuring campaign effectiveness and ROI
• Implement and standardize UTM parameters for tracking and analyzing campaign performance accurately
• Oversee the selection, implementation, and optimization of marketing technology stack, including CRM, marketing automation, analytics, and other relevant tools ensuring data accuracy and integrity, and seamless data flows in accordance with defined sales and attribution processes
• Manage lead upload and enrichment processes to support segmentation and routing criteria, enhancing lead quality and targeting precision
• Develop and implement multi-touch attribution models to attribute revenue and success accurately across marketing channels
• Generate regular reports and dashboards to track, measure, and analyze key marketing metrics and performance indicators providing insights into campaign effectiveness, and overall marketing impact
  
• Serve as the primary administrator for marketing systems, ensuring data integrity, user access, and system integrations
  
• Streamline marketing processes and workflows to enhance efficiency, scalability, and effectiveness
  
• Identify areas for improvement and implement best practices to optimize marketing operations
  
• Collaborate with internal teams, including Sales, Product Development, and Customer Success, to align marketing initiatives with overall company objectives
• Foster strong relationships and communication channels to ensure cross-departmental synergy and collaboration
  
• Assist in the development and management of marketing budgets, ensuring efficient allocation of resources and adherence to financial targets
  

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field