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Job Description

Associate Director, Access Marketing Support Program Strategy and Experience

About the role:

The Associate Director, Access Marketing Support Program Strategy and Experience, offers a unique opportunity to shape the product support experience for an important launch and Takeda’s first commercial footprint in Dermatology. As a key member of the Dermatology brand team, you will design and drive initiatives that encourage seamless orchestration across Takeda’s support ecosystem, while maintaining integration with brand identity and omnichannel communications. Success in this role will demand both forward-looking experiential thinking and executional rigor as Takeda prepares to meet patient needs in plaque psoriasis, a highly managed and competitive therapeutic area.

This position will report into the Director, Head of Access Marketing.

How you will contribute:

Communications Strategy and Business Planning:

• Lead promotional strategy and resource development for Takeda’s patient support program (PSP)in dermatology, helping educate and engage with patients and their care teams across the access journey

• Lead experience design and touchpoint mapping to encourage consistent, high-quality engagement across Takeda’s broader support ecosystem to help mitigate access barriers

• Manage creative agency to develop, approve through promotional review, and help deploy PSP promotional resources and omnichannel communications plan, including enrollment forms, letters IVR scripts, brochures, websites, emails and SMS push communications

• Set objectives, delegate tasks, and ensure operational success, with reviews by senior management

• Influence organizational goals and policies through strategic marketing initiatives

• Represent brand priorities and PSP strategy in planning discussions with internal and external partners, including hub, specialty pharmacy and trade partners

• Independently develop and communicate proposals for service level core requirements and enhancement opportunities in routine and moderately complex situations with minimal guidance

• Demonstrate strong leadership and communication skills with a high level of influence and trust

• Manage product planning, development, and budgeting activities for tactical responsibilities Demonstrate excellent interpersonal skills, including coachability, receptiveness, responsiveness, and flexibility in interacting with both internal and external collaborators

Support Program Readiness and Integration:

• Partner effectively with Patient Services, Market Access, Specialty Pharmacy and other stakeholders to ensure alignment with business objectives and Access Marketing priorities

• Shape business rules, partner requirements and mock launch activities to integrate diverse internal and partner capabilities within a cohesive ecosystem that meets patient needs in PsO

• Lead measurement plan to benchmark, measure and track performance against marketing goals across the end-to-end access experience

Community Engagement:

• Lead access marketing engagement with external advisory groups and partner organizations that represent the needs of PsO patients and caregivers

• Influence organizational goals and maintain frequent communication with peers and customers

Minimum Requirements/Qualifications:

Required:

• Bachelor’s degree

• 8+ years of commercial biopharmaceutical experience, including demonstrated expertise in both brand marketing and patient access

• 2+ years in leadership roles with increasing responsibility, demonstrating progressive experience in marketing or patient services within the biopharmaceutical industry

• Direct experience working with US drug channel stakeholders, such as specialty pharmacies, name-patient hubs, digital pharmacies and integrated delivery networks

• Experience leading strategic initiatives with enterprise-level visibility and impact

• Experience independently leading marketing campaigns through t