Customer Advocacy Marketing Manager

Customer Advocacy Marketing Manager

We are seeking a dynamic and experienced Customer Advocacy Marketing Manager to join our team. In this role, you will be responsible for developing and managing our customer advocacy initiatives, including our customer referral and reference programs. You will harness the power of our satisfied customers to build brand loyalty, drive new business, and amplify the Absolute Security story. This position is central to demonstrating the value and reliability of our solutions through the voice of our customers.

Your primary objective is to build and scale a world-class advocacy program that turns our customers into powerful advocates. You will create and execute strategies that foster deep, long-term relationships and empower our customers to share their success stories.

• Proven experience in customer advocacy, customer marketing, or a related role within a B2B technology environment.

• A demonstrated track record of successfully building and managing customer programs, such as referral or reference programs.

• Exceptional communication and interpersonal skills, with the ability to build strong, lasting relationships with customers and internal stakeholders.

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

• A deep understanding of customer needs and a passion for creating an outstanding customer experience.

• Experience collaborating with sales and marketing teams to achieve shared objectives.

• Self-starter with a creative mindset and the ability to execute with precision.
• Protect the security and privacy of Absolute and its customers.

• Review Site Strategy: Define, implement and drive the success of initiatives across Gartner Peer Insights, G2 and other review platforms
• Develop and Manage Advocacy Programs: Design, launch, and manage a comprehensive customer advocacy program, including the creation of a formal customer referral program aimed at driving new business leads.

• Customer Engagement Strategy: Create and implement strategies to identify, recruit, and nurture customer advocates. You will be responsible for building a vibrant community of engaged customers.

• Content Creation: Manage the creation of customer-centric content, including testimonials, case studies, video interviews, and reviews. You will work directly with customers to capture their success stories and translate them into compelling marketing assets.

• Reference Program Management: Oversee the customer reference program to support sales and marketing activities. This includes working with the GTM and Product teams to drive monthly references, customer case studies and customer quotes.

• Cross-Functional Collaboration: Partner closely with Sales, Marketing, and Customer Success teams to align advocacy efforts with broader business goals. You will ensure customer stories and advocates are leveraged effectively across all channels.

• Performance Tracking: Measure, analyze, and report on the performance of advocacy programs. You will use data to demonstrate the impact on lead generation, sales acceleration, and brand awareness.