Associate Market Manager
Expedia GroupAbout the role
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Associate Market Manager
The Associate Market Manager coaches and supports customers to be more successful on the company's platform, increasing value through comprehensive commercial conversations and interactions.
What you'll do:
Begins developing relationships with customers or their account team, including key buyers/decision makers
Assists in creating opportunities (e.g., progress meetings, fact-finding/exploratory meetings) to build customer accounts
Develops understanding of customer’s business issues through appropriate organization channels.
Recommends products, services, and insights that will meet customer needs
Completes basic account plans that outline tactics to acquire and/or maintain business
Acquires a basic understanding of how the department operates and fits into the larger organization
Develops awareness of the policies, practices, trends, and information (including competitor information) that impact the organization and its customers
Develops a basic understanding of the financial impact of decisions/solutions on the organization and its customers
Guides accounts to valuable insights and presents insights that can benefit account and organization
Gathers data/information on potential ideas and solutions to address a business need
May document components of a business case for change at the direction of more senior colleagues
Develops a working knowledge of the company’s standard contract terms and conditions by reading product literature, contracts, and asking questions of peers
Learns when to partner with legal resources to modify or adjust standard contract terms
Learns the contract negotiation process and how to complete contractual arrangements
Exchanges simple information in straightforward situations to gain the support of others
Proactively seeks help from a manager when needed to address areas of difference and ensure agreements among all parties
Assists in conducting straightforward cost, benefit, and risk analyses of possible solutions and the implications not reaching an agreement
Identifies the key stakeholders in decision making for the account
Develops understanding of standard offerings and major areas of expertise
Builds a working knowledge of products, technologies, offerings, etc., within scope of responsibility
Develops a broad understanding of competitors’ standard products and services
Understands the value and application of products, technologies, and offerings to accounts and organization
Understands the importance of developing rapport and maintaining ongoing business relationships with colleagues and external customers
Learns about customer's key leaders/decision makers from internal customer relationship management system
Develops basic understanding of customer's industry and competitive market and/or uses company's tools to access market-specific information and insight
Attends meetings with customers to understand needs and expectations
Learns the metrics to assess the performance of products, services, and solutions against customer needs/expectations
Develops key value proposition statements, case studies, or uses proof points to demonstrate the value of the company’s products, services, and solutions
Who you are:
0-2 years of experience
Bachelor's or Master's degree in a related field; or equivalent related professional experience
Proficiency in English + local language of the market(s)
Proficient communicator
Growing knowledge of sales techniques
Some account management experience preferred
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