Vice President of Product Marketing

Description

Aidoc is recruiting a VP of Product Marketing in the United States. Join our team!

About Aidoc

Aidoc is a pioneering force in clinical AI. Our clinical AI imaging solutions help physicians quickly identify and diagnose urgent cases and improve patient outcomes. Built on Aidoc’s exclusive aiOS, we analyze and aggregate medical data to enable care teams to operationalize the unexpected and work seamlessly with a continued focus on the patient. Aidoc AI is always on, running in the background to change the foreground.

Our solutions are used in more than 1000 hospitals, including leading health systems in the US. Funded by some of the industry’s leading VC’s, Aidoc has raised more than $250 million to date, and was chosen as one of TIME’s 50 most genius companies.

About this role

Aidoc is at the forefront of clinical AI, revolutionizing modern healthcare systems with solutions that empower physicians, enhance workflows, and improve patient outcomes. As the Vice President of Product Marketing, you will play a transformative role in shaping our market leadership and accelerating growth. This role demands exceptional storytelling skills, strategic thinking, and expertise in pricing and packaging to drive value, resonate with diverse audiences, and secure competitive advantages. You'll collaborate across teams to elevate Aidoc’s position as a trusted advisor and innovator in healthcare AI.

Responsibilities

Strategic Storytelling & Product Narrative Development

• Master the Story: Develop and own Aidoc’s overarching product narrative, transforming complex technical capabilities into relatable, outcome-driven stories that resonate with healthcare leaders.
• Tailor to Audiences: Craft messaging frameworks that address the unique perspectives of key personas, including hospital executives, service line leaders, and IT leaders, ensuring Aidoc’s value is clear and compelling.
• Evangelize the Vision: Serve as the chief product storyteller and evangelist, articulating Aidoc’s mission, vision, and value to internal teams, prospects, partners, and industry stakeholders through presentations, events, and campaigns.
• Develop deep customer insights through direct engagement, advisory boards, and persona research to craft narratives that deeply resonate with buyers.
• Partner with Customer Success and Data Science Team to gather real-world customer stories, testimonials, and case studies to reinforce Aidoc’s market leadership.

Pricing & Packaging Strategy

• Develop Strategic Models: Collaborate with Product Management, Sales, and Finance to design pricing models and packaging strategies that align with customer needs, maximize market opportunity, and drive profitability.
• Optimize Value Delivery: Ensure pricing and packaging strategies reflect the unique value of Aidoc’s solutions and are adaptable to customer segments, competitive dynamics, and evolving market demands.
• Enable Sales: Provide tools and training to Sales teams to communicate pricing structures and packaging options effectively, emphasizing ROI and competitive differentiation.

Product Strategy, Positioning & Differentiation

• Drive Alignment: Partner with Product Management to align roadmap priorities with market trends, customer challenges, and competitive gaps, ensuring Aidoc’s solutions remain indispensable to healthcare systems.
• Position for Impact: Develop differentiated, high-impact positioning and messaging for Aidoc’s platform and solutions that stand out in the clinical AI market.
• Articulate ROI: Build narratives that communicate measurable value and ROI for healthcare organizations, emphasizing Aidoc’s ability to improve patient outcomes, streamline operations, and reduce costs.

Go-to-Market (GTM) Leadership

• Accelerate Product Launches: Lead GTM strategy for new product introductions, market expansions, and platform enhancements, ensuring cohesive storytelling from development to market.
• Enable Sales Teams: Provide Sales and Customer Success teams with storytelling tools such as talk tracks, customer case studies, pricing playbooks, and ROI calculators.
• Align with Sales and Demand Generation to develop pipeline acceleration plays that shorten sales cycles and improve win rates.
• Drive product adoption and expansion within existing accounts through upsell and cross-sell campaigns.

Market & Competitive Intelligence

• Insights-Driven Strategy: