Field Marketing Communications Specialist

COMPANY BACKGROUND

Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY   We’re seeking a dynamic Field Marketing Communications Specialist to help amplify Subaru’s community impact across our retailer network. In this role, you’ll shape and execute national brand initiatives—such as Love Promise activations and the Love Promise Community Commitment Award.—while acting as a key liaison between Marketing, Field teams, and retailers. You’ll manage recognition programs, develop impactful communications, and coordinate high-profile events that celebrate Subaru’s commitment to doing good. If you’re a strong communicator, passionate about purpose-driven marketing, and thrive on collaboration, we’d love to hear from you.   MAJOR RESPONSIBILITIES   Love Promise Retailer Recognition Programs 

• Oversees day-to-day operations of the Love Promise Community Commitment Award Program, which includes the daily approval of retailer Love Promise Profiles, daily review of all Love Promise story submissions, administering the Love Promise Story Monthly Story Winner & Recognition, updating monthly status reports, collaborating with Subaru of America (SOA) Information Technology (IT) to ensure that Impact tool is functioning properly and reporting is error free, and spearheading the recognition asset processes for the Love Promise awards. 
• Coordinates Love Promise Community Commitment Program with Sales Training’s Love Promise Customer Commitment program, rules, recognition, trophies, and materials.

Communications 

• Prepares and distributes SOA Marketing department communications and reporting regarding brand strategy, programs, and platforms to SOA executives, SOA Field, and retailers. 
• Oversees preparation and execution of Marketing Snapshot for SOA Field. 
• Coordinates Marketing presentations for the monthly Executive Meetings. 
• Facilitates two-way dialogue between SOA Marketing, Field, and retailers – formally, informally, and in-person – with the goal of ensuring synergy between consumer-facing Marketing communications, programs, and events. 
• Acts independently as day-to-day contact for Field Marketing Managers while also conducting outreach and problem-solving. 
• Consistently works to ensure that field communications are streamlined and turnkey for efficient distribution to retailers.

Love Promise Retailer Activations & Share the Love 

• Collaborates with the Field Marketing team, third-party marketing vendors (Ansira and Carmichael Lynch), the Love Promise team, and the Advertising team to assist in the development and distribution of Field and retailer communications, training presentations, announcements, and reporting. Works with the Love Promise team in delivering dealer-ready program documents. 
• Maintains database of retailer best practice examples for program engagement, promotion, and merchandising. 
• Analyzes campaign performance to identify successes and areas for improvement and develops slides for retailer recognition opportunities.

Retailer of the Year/Zone of the Year

• Creates and updates trackers for both programs throughout the year. 
• At year end, identifies retailers and Zones to be highlighted for special recognition, creates a presentation for the executive team with recommended winners, and communicates results with other departments.

Conferences & Meetings 

• Spearheads the development of the Love Promise booth at the National Business Conference (NBC), which includes ideation, coordination, execution, and on-site support. 
• Supports the coordination of the exhibits at the National Training Conference (NTC) and Aftersales Business Conference (ABC). 
• Reviews and provides content to all project managers involved with the NBC, NTC, and ABC