Senior Brand Marketing Manager (Pharma)

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing. 

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers. 
 

Job Description: 

The Senior Brand Marketing Manager (Pharma) will be responsible for leading the annual brand planning process, driving cross-functional collaboration, and generating actionable insights that empower the Brand Marketing, Sales, and Market Access teams to achieve their objectives.  This role will also analyze the market and the competitive landscape, making recommendations for patient campaign adjustments, and collaborating on exhibitions and conferences relevant to align with organizational goals.  This role will also cultivate and manage strategic relationships with key vendors and external partners to enhance brand initiatives and drive innovation.  
 

The Senior Brand Marketing Manager (Pharma) will also analyze the performance of patient campaigns and make strategic recommendations for adjustments to maximize reach and impact. This role will also collaborate with internal teams to ensure campaigns are aligned with market needs and organizational objectives.  The role will also drive continuous improvement efforts across marketing operations by identifying best practices, streamlining processes, and fostering a culture of innovation and accountability within the team.  Finally, this position will ensure that Marketing initiatives are data-driven and focused on delivering value to healthcare professionals and patients for the Professional Health brands at Nestle Health Science USA. 

This position will be either a remote or hybrid role based on the selected candidate’s geographic location. Preference will be given to applicants who live within a commutable distance of Bridgewater, New Jersey.

Responsibilities: 

Marketing Operations 

•    Own facilitation of the annual Brand Planning process.
•    Identify and implement continuous improvement of Brand Planning process.
•    Ensures execution of printing and vendor management of marketing promotional resources for field sales execution. 
•    Leads the sample supply and allocation out to field sales.
•    Write external communications & press releases in collaboration with Corporate Communications team.
•    Write monthly bulletins to the Sales Force including instructions for execution by field.
•    Own marketing's roles in the PRC (Product Review Compliance) board functioning as editor and owner of the marketing PRC process.
•    Directs the use of internal Nestle Health Science USA’s global resources, such as contracting, graphics, email generation, and digital assets, designed to maximize efficient use of budget.   
•    Maintains brand budgets to ensure proper accounting and utilization of budget.

Marketing Insights 

•    Lead the quarterly and as needed market research for all brands.
•    Analyze the market and competitive landscape.
•    Insight generation for Brand Marketing, Sales, Market Access' utilization for execution plan development.
•    Insight generation for use in annual Brand Planning process.
•    Make recommendations for adjustments in patient campaigns for Brand Mktg to consider using analysis from vendors (i.e., Real Chemistry).
•    Own vendor relationships and collaboration (i.e., Real Chemistry) to identify trends, opportunities and gaps.
•    Make recommendations for adjustments in patient campaigns for Brand Mktg to consider.
•    Analyze all Exhibitions/Conferences