Planner, Integrated Strategy & Digital Investment

Company Description

At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors.  Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome.  We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.   

Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

Job Description

Prepare and implement media plans for client accounts across all types of media.  Responsible for day-to-day execution of  direct digital plan development and all aspects of implementation. 

Responsibilities: 

• Provide research for and write media Point-Of-Views (POVs) 

• Provide recommendations considering circulation, audience information, and product usage information to determine whether appropriate choice for use 

• Develop media strategy and recommendations under supervisor guidance 

• Assist in presentation of data, insights and media to clients  

• Assist with implementation across digital and print for client in the Financial sector 

• Plays a leading role in all aspects of digital campaign management including vendor liaison and reporting 

• Maintain stewardship of reports including competitive reports using “Strategy” software to assess media schedules of competitors, interpret data and draw conclusions 

• Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software 

• Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations 

• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research 

• Review and verify media buys to ensure proper execution 

• Meet with sales reps to analyze value and applicability of media vehicles for client media plan 

• Liaise with Strategic Resources department for use of syndicated resources 

Qualifications

• Bachelor’s Degree, along with 2+ years media planning experience (agency environment) across all types of media 

• Excellent verbal and written communication, organizational, interpersonal, and analytical skills 

• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment 

• Proficiency in Word, Excel, PowerPoint 

• Experience in MediaOcean (Prisma) a plus 

To apply, please visit our website: zenithoptimedia.com/zenith/talent-link-search/ 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $51,000 - $73,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.