Senior Manager, HCP Marketing - Baby

Kenvue is currently recruiting for:             

Sr. Manager, HCP Marketing, Baby

This position reports into the Director, HCP Marketing, Baby, and is based in Skillman, NJ

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.           

Role reports to: Director, HCP Marketing, Baby

Location: Kenvue’s corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025

Travel %: 10

Pay: $119,000 - $205,850

What you will do

The Sr. Manager, HCP Marketing, Baby, works with the HCP director to lead the development and execution of the engagement and content strategy to drive recommendation share for Baby brands across markets.

This role is a member of the global Brand team, responsible for Healthcare Professional driven business outcome and OKRs. The Sr. Manager will work closely with the global brand to bring HCP insights and perspectives to Category Visioning, Portfolio Management and New Product Development. This role also collaborates with Scientific Engagement, Customer Development, Medical Affairs, CBI and local teams to drive consistent deployment of HCP content, claims, and initiatives.

The Sr. Manager and global Brand team will work with markets to articulate priorities and an overall HCP Marketing investment model, tied to scaled omnichannel marketing deployment. This role also develops omnichannel communication toolkits within content effectiveness best practices, and facilities effective market co-creation and transcreation of materials, KOL management and cost-efficient and streamlined workflows and ways of working.

Key Responsibilities

·       Develop HCP strategy by brand: role in the consumer journey, impact on brand penetration and NTS, strategic communication territories and claims, competitive benchmarking and metrics, as well as target audience needs and portfolio approach for cross-portfolio use

·       Develop omnichannel communications toolkit of assets to be deployed by markets

·       Define benefits HCPs can expect from our product or service, execution & deployment, including sample strategies

·       Build Scientific pipeline (in partnership with Scientific engagement): map plans for research, advisory boards, science that sells, publications, continuous medical education

·       Develop global and regional Congress plans and execution, as well as full calendar, mapping impactful events to support (world days, professional events, etc.)