Associate, Marketing Personalization & Program Design

About Us

Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment. 

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork. 

Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

Marketing is vital to the Girl Scout Movement’s success in delivering on its mission by enabling vibrant membership and revenue growth; stewarding brand reputation and relevancy; and building engaging relationships and loyalty among consumer audiences—girls, parents, alum, volunteers, and the public.

#li-remote

You Will

As a member of the Marketing team, the Associate, Marketing Personalization & Program Design (Bilingual - Spanish) supports the Marketing Personalization & Program Design team in the day-to-day execution of program development, release, and promotional initiatives. This role prepares, adapts, and quality-assures personalized, culturally responsive content for girls, caregivers, and volunteers—ensuring materials are accurate, inclusive, and transculturated in both English and Spanish. Working cross-functionally with creative, digital, and program partners, this role provides project coordination across multiple workstreams while independently managing select assignments. With strong bilingual written communication skills and a focus on precise execution the Bilingual Associate strengthens program promotions, member engagement, and the delivery of impactful program experiences across diverse audiences and touchpoints. This position reports to the Director of Marketing Personalization & Program Design.

Essential Responsibilities

Creative Development & Execution 

• Liaise with marketing managers and cross-functional partners to keep projects aligned and supported throughout the development of girl-, caregiver-, and volunteer-facing programs and resources.
• Execute detailed briefs by preparing and assembling bilingual content across channels.
• Support content production by gathering approved assets, organizing inputs, and ensuring materials follow brand standards and match the brief’s specifications.
• Coordinate routing and feedback cycles cross-functionally capturing edits clearly and maintaining accurate version control.
• Apply light-quality checks for clarity, accuracy, and basic accessibility before final delivery. 

Translation & Transcreation 

• Coordinate with translation/transcreation vendors by trafficking files, providing context from briefs, clarifying terminology, and monitoring timelines.
• Proofread and review Spanish-language adaptations for alignment with Girl Scouts Spanish editorial guide and glossary, accuracy, tone, consistency, and cultural resonance; elevate issues or discrepancies as needed.
• Confirm correct reintegration of approved translations into final assets, ensuring formatting, layout, and character integrity across platforms. 

Program Promotion & Cross-Functional Collaboration 

• Collaborate with marketing and communications subject matter experts to support the development and integrated execution of marketing promotions across platforms.
• Coordinate assets and deliverables necessary for program release and promotions, ensuring timely hand-offs across workflows.
• Assist in preparing national and local marketing assets for program launches, including supporting the development of marketing toolkits and organization-wide communications.
• Support project performance tr