Vice President of Event Sales and Partnerships
Hornblower GroupAbout the role
Hornblower is seeking a Vice President of Event Sales and Partnerships for our Sales operation.
About You:
This person will be adaptable, dynamic, and embody City Experiences’ RESPECT Service System.
About the Opportunity:
Based in Hornblower’s corporate office in Orlando, Florida, and reporting to the Senior Vice President of Global Sales, this role will be responsible for (1) all aspects of developing, implementing, and executing the new event sales platform, and (2) cultivating and managing partnerships and alliances that both compliment the events franchise as well as new revenue streams.
Essential Duties & Responsibilities:
- Build and Develop Teams and Infrastructure
Establish and lead event sales teams across 10+ local port offices to achieve a target of 20% annual growth in event-related revenue. Ensure alignment of port-level goals with corporate strategy and provide ongoing mentorship. - Collaborate Cross-Functionally
Work closely with marketing, creative, finance, and operations teams to develop and implement new event concepts, ensuring alignment with the overall business strategy and company vision. - Negotiate and Manage Partnerships
Source, negotiate, and manage relationships with brand ambassadors—including artists, entertainers, and influencers—to enhance brand awareness and customer engagement. Serve as the senior leader for all partnerships related to sales activity. - Optimize Event Scheduling and Revenue Management
Partner with revenue management to develop strategic event scheduling that maximizes investment returns, balancing cost efficiency and revenue potential. - Drive Strategic Alliances
Identify and cultivate new strategic relationships that support the growth of global sales initiatives, including partnerships in entertainment and experiential marketing. Actively explore sponsorship opportunities for large-scale events, such as music festivals or sports tournaments, to build long-term revenue streams. - Analyze Performance and Reporting
Conduct regular analysis and reporting on event performance and partnership effectiveness, providing insights to inform strategic adjustments and improve financial outcomes.
Requirements & Qualifications:
- 10+ years of experience in sales or marketing, ideally within the hospitality or marine industries, with a track record of successfully managing partnerships and sponsorships.
- 7+ years of leading geographically dispersed teams
- 7+ years of experience managing profit and loss (P&L) responsibilities.
- Proven experience leading geographically dispersed teams and achieving organizational alignment.
- Demonstrated skill in negotiating high-value partnerships and managing relationships with external stakeholders.
- Experience with event planning in a corporate or entertainment setting, and familiarity with tools such as Salesforce, CRM systems, and event management software is preferred.
About Us:
Hornblower's passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you’re an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
The RESPECT Service System embodies Hornblower/City Experiences’ mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
The Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and harassment against any applicants or employees based upon their race, color, religion, national origin, sex, age, sexual orientation, gender identity or expression, mental or physical disability, status as a protected veteran, or other characteristics prohibited by applicable law.
Additionally, we encourage all qualified applicants including those with past arrest or conviction records to apply. The Company participates in the E-Verify program in certain locations.
We encourage qualified applicants with arrest and conviction records to apply.
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