Assistant Dean of Marketing and Communications

Position Title:

Assistant Dean of Marketing and Communications

Position Type:

Regular

Hiring Range:

$115,200 - $129,600; Compensation will be based on education, experience, skills relevant to the role, and internal equity.

Pay Frequency:

Annual

    

This is a unique opportunity for an accomplished marketer to help grow the reputation and contribute to revenue growth for the School of Engineering. Its unique connection to Silicon Valley and its highly engaged alumni base provide great potential for this position to enhance the School of Engineering’s standing as a leading global brand in Higher Education. In this high-visibility, high-impact role, the Assistant Dean will serve as a member of the senior leadership team and a strategic partner to the Dean and other key SoE leaders shaping school-wide marketing and communications direction and collaborating with university-level partners to ensure SoE’s visibility internally and externally. This role directly contributes to enrollment growth, philanthropic revenue, and long-term brand equity for the School of Engineering. The Assistant Dean serves as a strategic driver of demand generation, market positioning, and external visibility that supports undergraduate and graduate enrollment strategy targets, donor engagement, and the stewardship of current and anticipated gift funds.

Principal Responsibility

Reporting to the Dean and as a key member of the Dean’s senior leadership team, the Assistant Dean provides strategic leadership and oversight to the development of a marketing and communications strategy, and drives its implementation in a manner that effectively and successfully supports the overall vision and objectives for the SoE. The Assistant Dean also establishes marketing and communications-related performance metrics and indicators, and uses these to ensure effective usage and good stewardship of School resources. The Assistant Dean will lead the team responsible for building and maintaining the School’s brand in the digital space by driving exposure, influence, and engagement in all forms of social media. S/he will drive the planning and execution of the school’s social media strategy, including setting guidelines and parameters for social media across the school The Assistant Dean will lead strategic guidance, consultation, and final review on major marketing initiatives to ensure cohesion with school-wide and university brand standards. Additionally, the Assistant Dean serves as a key member of the School’s extended leadership team and advises the Dean on high-level communications, market positioning, and strategic planning. The Assistant Dean operates as a senior advisor to the Dean and School leadership, translating institutional priorities into integrated marketing, communications, and enrollment strategies. This role exercises delegated authority over school-wide marketing standards, messaging consistency, and campaign prioritization, with accountability for measurable outcomes related to enrollment growth, reputation, and revenue-supporting initiatives. 

Specific Duties

A. Relationship-building & school understanding

Gain an appreciation and understanding of key objectives for all constituencies and the history and culture of the SoE by meeting with faculty, staff, students, and alumni. Develop and maintain effective relationships throughout the School to achieve marketing and communications goals. Build institutional knowledge and strategies to unlock new opportunities for growth and ways to operate more effectively.  Ability to identify, communicate, and market compelling programs and activities, as well as characteristics that differentiate SoE programs from competitors. Represents the school at internal leadership meetings and cross-functional planning groups.

B. Strategy Development

Co-develops and leads the implementation of a multi-year marketing and communications strategy in collaboration with the Dean, ensuring alignment with school objectives. Identify and champion efforts to clearly and concisely articulate the identity and branding of the engineering school for both internal and external audiences through creative services, market research, business intelligence, and product management. The strategy should address a wide range of stakeholders to include peer institutions, industry leaders, corporate partners, alumni, prospective students, and donors. It should also address functions for recruiting, fundraising, reputation management, strategic partnering, etc. 

C. Team Leadership

Provides direction, supervision, and professional development for the marketing and communications team. Lead and build the marketing and communications team to develop, plan, and implement the strategic pl