Product Commercialization Manager, Audience Addressable and Ad Products

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Product Commercialization Manager, Audience Addressable and Ad Products role is an exciting new role on the Product Commercialization team at Effectv. The role is responsible for ensuring client-facing product offerings from Effectv are packaged, launched, and scaled to deliver the best outcomes for our clients, and the Effectv business. In particular, this role will focus on leading go-to-market efforts for Comcast Advertising’s Audience Addressable and Streaming product portfolio. This individual contributor role will be an important cross-functional partner within all stages of the product lifecycle – from opportunity evaluation through product launch. The ideal candidate will work with members of our Product commercialization team, Product Mgmt. team, Sales Development, ePMO, and Comcast Advertising teams to help us scale the best products for our clients.

Job Description

Qualifications 

• Bachelor’s degree – preferably in Business, Product Management, Product Marketing or related field 

• Experience level – 5+ years' experience in product marketing, product management, commercialization and go-to-market role 

• Strong understanding of TV/Media ad landscape, connected TV (CTV), over-the-top (OTT) advertising and other advertising formats is preferred  

• Experience building and executing product launch and scale plans 

• Comfort in working in a cross-functional role. 

• Track record of success as a storyteller with demonstrated ability to develop a message and communicate across stakeholders in an organization. 

• Demonstrated ability to lead through ambiguity in a complex, matrixed organization. 

• Analytical, solutions-oriented skillset. 

• Comfort in both strategic and hands-on tactical execution. 

• Excellent, written, verbal and presentation skills, with an ability to work with both business and technical product stakeholders. 

• ‘Business owner’ mentality – ability to analyze a situation, review alternatives with stakeholders and make a decision 

• Must be able to work in a hybrid capacity – 4 days/week in office, 1 day remote 

Core Responsibilities

• • Supports and executes annual commercialization plan to drive demand and growth for Comcast Advertising’s Audience Addressable and Streaming product portfolio 

  • Build go-to-market strategies for Comcast Advertising products which result in positive outcomes for Comcast Advertising and clients alike 

  • Serve as key liaison between product management, sales, product marketing, operations and customer success teams for specified products and help orchestrate actions to support product launch and scale efforts including sales enablement,, operations alignment, and customer success 

  • Define and measure success metrics and KPIs for product launches and product scale efforts – including measurement of adoption, revenue growth, and customer satisfaction  

  • Support advertising product commercialization initiatives