Salesforce Email Marketing Specialist

Company Description

Hi. We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.

At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

Job Description

We are looking for a Salesforce Email Marketing Specialist (internally known as Senior Associate, Email Marketing) to join the North American team. This role will report to the Senior Marketing Manager, NA and support in the execution of the marketing strategy and work collaboratively with internal and external stakeholders. You will be responsible for publishing email and web content, including daily, weekly and monthly customer newsletters; supporting sales and alliance partner requests; project management; and reporting (monthly and quarterly) and content development. As a Salesforce Email Marketing Specialist, you will also have the opportunity to work across many sales and marketing channels – both regionally and globally. If you like working collaboratively with internal stakeholders, and identifying areas of opportunity to drive customer trust, this could be the role for you.

Please note: We operate on a hybrid model of working (in-office and remote).

What you'll do:

MarTech:

• Manage marketing automation platform, which includes creating new templates, dynamic templates and landing pages within Pardot and Salesforce templates
• Manage client and prospect dynamic lists in Pardot
• Work with commercial stakeholders to create lists for mass emails
• Manage e-mail deployments, e-mail template development, e-mail journey mapping and e-mail reports
• Deploy daily, weekly and monthly newsletters

Communication:

• Copywriting, editing and proofing marketing materials, weekly and monthly newsletters and Sales communications in a variety of styles
• Manage development and execution of email marketing campaigns
• Support Sales team with custom campaign follow-ups post webinars events etc.
• Support in the execution of commercialization of product and creating unique offers to drive activity
• Optimizing ongoing customer communications with CRM team
• Charged with ensuring content is kept relevant and up to date
• Ongoing research of the marketplace and best practices (specific to industry and/or marketing channels)
• Maintain and apply changes to landing pages, and ensure content is up to date
• Reporting

Project Management:

• Apply excellent project management principles across all projects and initiatives, this includes development of workback schedules, timelines, deliverables within cross-functional teams (internal and external), writing briefs, editing, Q&A etc.
• Collaborate with stakeholders to achieve project success, including agency partners, Legal, and Compliance
• Follow appropriate review and approval process for any content and creative including stakeholder review and approvals
• Support the Sales team in product roll outs and gather feedback to optimize marketing support materials
• Attend Sales meeting and provide memo updates on new marketing initiatives

Qualifications

What you bring:

• Bachelor’s degree in Marketing, Communications, or related field of study
• Minimum of 5 years of experience in marketing in the Fintech, Payments, Cards, or financial services
• Extensive working knowledge of Salesforce Marketing Cloud/Pardot
• Working knowledge of HMLT/CSS
• Team player that loves to collaborate, leads with a can-do attitude, and thrives managing multiple projects across multiple time zones
• Attention to detail is your middle name – you spot errors/inconsistencies a mile away
• Comprehensive copywriting and proofreading skills
• Highly organised, proactive, and ability to multi-task
• Excellent computer skills, with proficiency in excel and the ability to learn new systems quickly
• Willingness to learn new skills and support the team day-to-day
• Proficient in English with excellent written and verbal communication skills
• Great interpersonal skills
• Diligence and reliability

The salary range for this position is $80,000.00 - $120,000.00 USD. Exact salary offered will be dependent on multiple factors including level of experience, job-related knowledge, skills, work location, etc. In addition to base salary, this role may be eligible for a variable bonus and/or commission. As part of the compens