Campaign Manager, Programmatic

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. 

Job Description

Read this first: If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Publicis Media’s Central Activation team supports PM Agency clients by executing programmatic campaigns to meet performance goals across a variety of platforms. This role will focus on supporting Publicis’ largest clients.

The Campaign Managers role is accountable for the successful implementation & execution of programmatic campaigns for Public Media clients that are supported by PM Precision’s Central Activation team.

The ideal candidate should be familiar with platforms such as The Trade Desk & Google DV360 (among others), and have experience in DSP campaign management functions, including campaign build, creative assignment, partner pixel trafficking, performance optimization principles & reporting capabilities.

Responsibilities:

• Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
• Conduct full analysis of campaign performance, optimizations, issues, etc.
• Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Traffic all creatives into platform and set up campaigns prior to launch date
• Maintain knowledge of media technology buying platforms and analytic tools
• Navigate through variety of third-party systems to complete monthly billing documentation
• Analyze campaign performance and make strategic investment and tactical media optimizations
• Provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

Qualifications

• Bachelor’s degree
• 2-3 Years of experience (including Internships) in media industry
• 1-2 Years of experience working in DSPs such as The Trade Desk, DV360, etc preferred OR
• 1-2 Years of experience working in platform for real time bidded channels (search, social, e-commerce)
• Proficient-to-Advanced Excel Expertise
• Excellent written and verbal communication skills
• Experience with ad tech platforms, manual bidding platforms, APIs, etc.
• Excellent relationship building, diplomacy, and decision making skills with ability to think creatively
• Proficiency with Microsoft office suite

REQ # 23-7571

#LI-Hybrid

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.