Lead, Social Media Activation

 

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Lead, Social Media Activation 

 

YOUR TASKS AND RESPONSIBILITIES

 

The primary responsibilities of this role, Lead, Social Media Activation, are to:

 

• Play a central role in making improvements to Consumer Health marketing, which is an essential driver of future profitable growth;
• Be a key player in Bayer Consumer Health's in-house media planning, buying, and analytics;
• Help drive our focus on building upon the media cost efficiency gains made in the last few years, by improving effectiveness and expanding tactics;
• Ensure that strategic objectives are understood and translated into buying activities, including actively managing performance with a "hands on keyboard" approach and driving innovation across brands and the division;
• Ensure access to actionable campaign and ad marketplace data, alignment of campaign line item set ups with reporting breakout structure and facilitating ad hoc analyses by following internal taxonomy;
• Activate media campaigns in cooperation with Strategy and Brand teams to ensure plans, tactics, and execution maps to brand objectives and KPls (Key Performance Indicators);
• Provide campaign insights and optimization recommendations to increase efficiencies and drive ROI (Return on Investments) growth;
• Participate in platform partner training to attain and maintain additional campaign management skills.

 

 

WHO YOU ARE

 

Your success will be driven by your demonstration of our life values, more specifically related to this position, Bayer seeks an incumbent who possesses the following:

 

Required qualifications:

 

• Bachelor’s degree;
• Advanced knowledge of media buying strategy with a focus on Social Media Ad Marketplaces;
• Ambition to grow with the company and take on more responsibility;
• Clear communicator able to support POVs (Point of Views) with solid rationale;
• Exceptional verbal, written, and presentation skills;
• Proactive self-starter and able to work in collaborative, matrixed, dynamic, and fast-paced environments;
• Proficiency with all major Social Media ad management interfaces and bidding tools (Ex. Meta, Twitter & Pinterest);
• Proficient with Excel, and PowerPoint;
• Proven ability to work quickly and decisively to meet deadlines and troubleshoot;
• Strong project management skills; detail-oriented and able to coordinate multiple projects;
• Track record of promotions and increasing responsibility at a company;
• Track record of success achieving performance marketing goals via social ad marketplaces;
• Conversant and familiar with SQL (Structured Query Language) queries.

 

Preferred qualifications:

 

• 3+ years' experience;
• 2+ years’ experience at a major digital platform, ad tech start-up or brand as a hands-on keyboard team member leveraging a leading social media ad buying platform.

 

 

Employees can expect to be paid a salary between $87,000- $130,400. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary range is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

 

 

#LI-AMSUS

    YOUR APPLICATION      

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. 
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
 
Bayer is an Equal Opportunity Employer/Disabled/Veterans
 
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.