Marketing Coordinator

Description

 Company: Shooters World
Location: Tampa, FL - Corporate Office with travel to locations (Tampa, The Villages, and Orlando)
Employment Type: Full-Time
Experience Level: Mid-Level (3-5 years)

Job Summary:

The Marketing Coordinator serves as the internal marketing liaison for Shooters World's retail, range, and training operations. This role manages day-to-day marketing execution, maintains brand consistency across all touchpoints, coordinates with external marketing vendors and partners, and ensures seamless integration between various marketing initiatives and in-house needs. The Marketing Coordinator balances creative production with strategic coordination to support sales growth.

What You'll Do:

Marketing Coordination & Vendor Management

· Serve as primary internal contact for marketing vendors, partners, and service providers

· Provide vendors with product information, SKUs, pricing, sale dates, and promotional details needed for campaigns and creative projects

· Review and approve all externally-produced marketing materials for brand consistency, accuracy, and compliance

· Coordinate timing and integration of external campaigns with in-house marketing activities and store operations

· Track project deliverables and ensure deadlines align with business needs

· Participate in strategy sessions to align on goals, messaging, and campaign priorities

Marketing Strategy & Brand Leadership

· Develop and maintain annual marketing calendar, ensuring alignment across all sales, training, and events

· Maintain consistent branding, messaging, and visual identity across all materials and channels

· Ensure compliance with social media advertising policies related to firearms, ammunition, and accessories

· Identify and pursue co-op advertising opportunities with manufacturer partners

· Track and manage all co-op funds and marketing budgets across locations

In-House Graphic Design & Content Creation

· Design creative materials including flyers, price tags, banners, in-store digital signage, event signage, and promotional graphics

· Produce and edit photos and videos for social media, website, and in-store use

· Maintain organized archives of all creative assets and marketing materials

· Create supplementary graphics and copy to support marketing campaigns

Social Media & Online Presence Management

· Manage day-to-day social media presence across all Shooters World platforms

· Create and post organic content that complements paid advertising campaigns

· Respond to customer comments, messages, and inquiries professionally and promptly

· Develop and manage relationships with influencers and content creators

· Capture real-time content showcasing daily operations, new products, staff, and customer experiences

Website Support & Digital Coordination

· Coordinate website updates including event pages, class schedules, and promotional landing pages

· Ensure website content remains accurate and current

· Monitor website analytics using Google Analytics and share insights for optimization

· Manage online class registration and membership sign-up integrations

Digital Marketing & Advertising Support

· Support the planning and execution of digital advertising campaigns (social media ads, Google Ads, email marketing, geofencing)

· Provide campaign assets, product details, and messaging direction

· Monitor campaign performance and ROI

· Coordinate with vendors on ad creative, targeting, and optimization

Events & Community Relations

· Plan and promote in-store events, influencer appearances, product demos, and training seminars

· Collaborate with store teams to execute well-branded events

· Create and distribute training calendars for all locations

· Manage donation certificate program and track all charitable contributions

· Develop relationships with local tourism organizations and community partners

Budgeting, Reporting & Compliance

· Manage and track marketing budgets for all locations

· Prepare monthly reports on campaign results, social media performance, website traffic, and ROI

· Maintain documentation for co-op reimbursements and vendor invoices

· Ensure all marketing activities comply with federal and state firearm advertising laws and social platform policies

Requirements

Required Qualifications:

· Bachelor's degree in Marketing, Communications, Graphic Design, or related