Programmatic Analyst

The Guardian is a global news organization that delivers fearless, independent journalism. From breaking news and award-winning investigations, to in-depth coverage of technology, sports, film, culture and lifestyle, the Guardian offers a global view that deepens our audiences' understanding of America and the world.

Headquartered in New York City, Guardian US is an entirely digital operation that seeks to engage US readers by combining the Guardian's international coverage with US voices and expertise. Core coverage areas include the climate emergency, economic and racial inequality, digital privacy and much more. Guardian US launched in 2011 and today has bureaus in New York, Washington DC, New Orleans and Los Angeles. The Guardian is an independently owned, mission-driven organization, funded by readers around the globe.

It’s the talent, energy and commitment our people bring to The Guardian that make us who we are. Across our business we have some of the most creative thinkers in media and beyond: award winning journalists, cutting edge commercial teams, digital talent and more. 

About the Role

We're looking for a highly analytical and detail-oriented Programmatic Analyst to help drive the continued growth of The Guardian's programmatic advertising business. This role will be responsible for transforming large datasets into actionable insights that improve revenue, yield, and operational efficiency across our programmatic ecosystem.

Working closely with the Programmatic Operations Manager and Head of Digital Optimisation and cross-functional teams, you'll develop dashboards, analyze programmatic revenue, identify opportunities, and provide recommendations that support strategic decision making. You'll become the subject matter expert on programmatic performance, helping stakeholders understand what is happening, why it's happening, and where opportunities exist.

Department: Global Programmatic
Reports to: Programmatic Operations Manager
Location: New York, New York

Hybrid/Remote/In-Person: Hybrid
Terms and conditions: Permanent, Full-time

Annual Salary: $90,000-$120,000

Key Responsibilities

Dashboards & Business Intelligence

• Design, build, and maintain scalable reporting dashboards (e.g., Looker Studio, Tableau, Power BI) to track daily programmatic revenue, eCPMs, fill rate, bid density, win rate, and viewability.
• Write custom queries in BigQuery/SQL to combine ad server log data with partner APIs, improving data quality and automating manual reporting processes.
• Deliver regular performance reports and ad-hoc quantitative analyses to leadership and cross-functional teams.

Programmatic Yield & Revenue Optimization

• Analyze large datasets across our supply stack (SSPs, DSPs, header bidding, PMPs) to identify yield bottlenecks, pricing adjustments, and monetization opportunities.
• Monitor supply-side delivery health metrics to detect fill drops, latency issues, or revenue discrepancies in real time.
• Partner with Commercial, Product, Sales, and Finance to conduct strategic analyses that inform pricing rules and sales strategies.

Identity, Signals & Addressability

• Analyse the impact of identity, signal and addressability initiatives on revenue, match rates, bid density, CPM and RPM.
• Support testing and reporting for partners and initiatives such as Intent IQ, LiveRamp, UID2/EUID, TIDs and other identity-led monetisation opportunities.
• Help quantify the commerci