Customer Development Director - On Trade - London

Customer Development Director – London

Function: On Trade
Location: Field Based

Salary: c£90,000, (depending on experience) plus 15% of base salary as a benefits allowance plus full benefits listed below.

Contract: Permanent

Closing Date: 20th October 2025 Please note where we receive high volumes of applications, we may choose to close the vacancy early so don't delay applying!

As the nation’s leading pub, cider and beer company and the name behind a host of brilliant brands, we’re looking for equally brilliant people to help us on our journey to building a better future.

There’s so much more to HEINEKEN than meets the eye and right now, we’re looking for a new Customer Development Director to lead our London On-Trade Team!

About the role
This is a high-impact leadership role where you’ll be responsible for driving strategic volume, margin, and revenue growth across our Direct, Indirect, and Leased & Tenanted channels. 
 
You’ll lead brand distribution, customer prioritisation, and commercial execution across the region, all while building a team culture grounded in performance, development, and collaboration. 
 
In this role, you’ll be at the heart of building strong regional performance through collaboration, coaching, and clear commercial insight. You’ll lead a team of 12 dedicated colleagues across Key Account, Business Development, and Customer Development roles and foster an environment where people can do their best work and grow. 
 
With a strong coaching mindset and commercial focus, you’ll set the regional strategy, embed Revenue Growth Management (RGM) principles, and lead delivery of a detailed business plan aligned to HEINEKEN’s commercial goals. You’ll also collaborate closely with cross-functional partners across RGM, Sales Support, Credit Control, Customer Marketing, and Customer Care. 
 
Key Responsibilities 

• Own the customer development strategy for the region, driving profitable growth and footprint expansion 
• Inspire and coach a high-performing sales team, building capability in revenue management, category selling, and commercial negotiation 
• Take ownership of the regional P&L, balancing top-line delivery with bottom-line optimisation 
• Build and maintain strong customer relationships, leading strategic commercial negotiations 
• Drive flawless execution of our brand agenda and enable your team to sell with clarity and purpose 

 
What We’re Looking For 
This role blends commercial leadership with people development. You'll be a confident, inclusive leader with a track record of success in a sales environment and strong commercial acumen. 
 
You’ll also bring: 

• Experience leading high-performing teams and creating a culture where people thrive 
• A curious, insight-led mindset with a focus on data-driven decision making 
• A passion for the On Trade and the ability to energise and influence others 

 
If you’re ready to lead a brilliant team, deliver exceptional results, and make a lasting impact, this could be your next big move. 
 
We embrace learning and growth, and there is plenty of scope to develop in this role. You’re also likely to bring experiences that are not listed above, these are welcome, but a core understanding of stakeholder communications is important. 

Our Benefits:
As part of the team, along with your salary you’ll also receive;

• Annual bonus
• Benefits Allowance (15% of base salary)
• Company-funded Private Medical Healthcare
• Double-matched pension (up to 10%)
• 35 days annual leave (holiday trading available) + 3 public holidays
• Flexible benefits, including a retail discounts platform
• A quarterly allowance to purchase our delicious ciders and beers (low and no alcohol options available)

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

The application
If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.

Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – plea