Sales Director

Company Description

YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.

Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 24+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights.

Job Description

This position will join a team of highly motivated Sales Directors who oversee identifying, qualifying, and closing new business opportunities within assigned industry sectors to achieve ambitious growth and sales goals in fiscal year ’24 and beyond. This person must be adept at selling annual subscriptions to syndicated market research and analytics tools and be capable of aligning these products to meet the marketing objectives of B2C/B2B organizations of all shapes and sizes. The ideal type of person will be self-motivated and willing to work in a sales organization that values teamwork and prioritizes putting together solutions that most efficiently meet the needs of our clients.

What will I be delivering?

• The ability to hold in depth discovery calls and accurately qualify potential prospects
• The ability to create strategic outreach plans to connect with and acquire new business partners who are not already working with YouGov
• The ability to quickly synthesize data and align a potential client’s needs with YouGov products/services
• The ability to use data in a SaaS-based tool to tell a compelling story that aligns to what the prospective client is trying to achieve.
• A thorough understanding of what information is important to marketers and how marketing decisions can be made leveraging data and analytics
• A history of working with, selling or procuring data for use in a marketing setting is of great value to this role
• The ability to draw on previous case studies, anecdotes and personal examples where data has been used to drive decision making in marketing
• An established history and understanding of using Salesforce to organize daily sales activity, sales pipeline projections and analyze personal sales performance
• This role will require applicants to have familiarity with complex sales cycles that fuse together first-in-class software solutions, research methodologies and in-depth consumer insights.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field. MBA is a plus.
• 5+ years of experience in consumer insights or market research sales
• Syndicated and custom consumer research knowledge
• Successful sales career selling subscription services in a SaaS-based environment.
• Strong communicator and rapport builder, well-versed in active listening and a curiosity to find out the root behind consumer behaviors.
• Willingness to travel (when permissible), for sales opportunities and industry specific trade shows.

Additional Information

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy