Marketing Manager, US

ABOUT US

We are a British brand setting new standards for wellness with our range of award winning and clinically backed collagen, blends and supplements - simple daily rituals, thoughtfully designed to support our community on their journey towards whole body health.

In 2025 we were named 11th in The Sunday Times 100 fastest-growing private companies, and we have recently been recognised as one of the FT 1000: Europe's Fastest Growing Companies 2025. As a B-Corp, Ancient + Brave meets the highest standards of social and environmental impact, proving that people, planet and profitability can successfully co-exist.

This year marks an exciting chapter for us as we launch into the USA and scale into Europe. 

Want to be a part of a team that’s shaping the future of health and wellbeing? 

We'd love to have you!

THE ROLE
We are looking for an experienced Marketing Manager to support Ancient + Brave’s ambitious growth trajectory in the USA. In this role, you’ll help deliver best-in-class marketing strategy whilst scaling brand awareness at speed, delivering bold marketing communications with creative to match and new product launches (NPD) launches that expand our customer base.

This is a crucial role that touches every part of our marketing mix and will be working across all commercial channels (Direct to Consumer, Amazon & Retail), executing marketing activations to launching new products, and owning all brand collateral. You’ll be an integral part of the team, working collaboratively and cross-functionally at all levels and with all departments (Content, Design, ECommerce, Partnerships, Nutrition, Retail, Events and Innovation) as well as external agencies and partners.

The role reports to the Marketing Director and will be based in the US, ideally in LA.

If you are a creative and strategic marketer with an entrepreneurial spirit, we want to hear from you.

KEY RESPONSIBILITIES

Brand Guardianship:

+ Ensure consistency in brand messaging, visual identity and brand voice across all channels and marketing materials - ensuring alignment with brand guidelines.

+ Develop template materials for B2C partners and trade marketing.

+ Oversee the creation of brand assets, including videography and photography.

Brand Strategy Support:

+ Support in executing brand strategies aligned with the company's overall objectives.

+ Constantly reflect on the brand's positioning, value proposition, and target audience (learning and refining where needed).

+ Be the ‘voice of the consumer’ in the process, ensuring we design solutions to meet their needs.

+ Engage with and manage consumer insight available, including brand tracking & social listening data - to learn more about their needs and wants, test assumptions and support the Marketing Director in turning it into insights to help shape brand activity.

+ Support in conducting market research (when needed) to identify consumer trends, competitive landscapes, and opportunities for brand differentiation.

Marketing and Advertising:

+ Develop marketing strategies & materials to scale across all channels (DTC, Amazon and retail marketing) and constantly assess performance to optimise our approach.

+ Lead on identifying and executing relevant brand partnerships in Germany & Spain, that can benefit the brand on a global level.

+ Partner with key networks and brands (e.g. wellness hubs, fitness studios and female networks) to reach our audience at scale with appropriate activations.

+ Own the podcast media plan and budget, developing scripts and evaluating performance as well as advising on the best podcasts to partner with.

+ Manage the production and delivery of assets for paid advertising, especially digital.

+ Represent the brand at large-scale events across the USA where required.

+ Execute and implement marketing campaigns to increase brand awareness and drive customer acquisition.

+ Manage advertising initiatives across various channels as the brand grows, including digital, print, outdoor and TV/AV.

+ Evaluate campaign performance and build out the brand reporting function, setting clear objectives and KPIs and sharing insights for continuous improvement.

+ The initial focus of this role will be the US market, with scope to take on other territories in the future.

Project & Team Management:

+ Manage multiple projects seamlessly and have a meticulous attention to detail.

+ Work closely with the wider brand, digital and commercial/retail teams to ensure seamless, end-to-end integration across all channels & productive working relationsh