Content Supply Chain Senior Marketing Strategist

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Senior Marketing Technology & Data Consultant – Content Supply Chain Senior Marketing Strategist

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Summary:

Caterpillar is seeking a strategic, forward-thinking, Senior Marketing Strategist to lead the evolution of content strategy as a core pillar of the enterprise Content Supply Chain (CSC).

This role will define how content is structured, governed, created, and activated across the full customer lifecycle, ensuring content is being designed as a scalable, reusable asset across channels and regions. This position requires strong cross-functional collaboration, with the ability to partner across marketing, product, and digital teams to bridge technical product information with customer-centric storytelling, while driving alignment to enterprise goals.

The ideal candidate will be capable of envisioning the way for Caterpillar to scale their CSC operations and have a deep understanding of modern marketing tools, platforms, and trends to continuously improve our content supply chain. They will evolve the existing strategy to meet business objectives for agility, accelerated delivery, and compliance, as well as provide activation support for our Business Units.

Business Impact

The Senior Marketing Content Strategist will be a key leader in operationalizing CSC principles, ensuring content is treated not as a one-time deliverable, but as a scalable, governed, and measurable business asset. This role directly contributes to Caterpillar’s ability to:

• Enhance Content Supply Chain efficiency by streamlining processes and scaling integrated toolsets

• Enable personalized, unified experiences across all customer facing applications

• Accelerate speed to market through modular content and standardized workflows

• Reduce duplication and inefficiencies across global content creation

• Improve discoverability and reuse of assets through structured metadata and governance

• Drive measurable performance improvements through content analytics and optimization

• Advance enterprise transformation by strengthening governance and enabling AI-powered content creation

What You Will Do:

1. Content Strategy & Content Supply Chain Leadership

• Define and evolve enterprise content strategy aligned to CSC principles, including modular content, structured authoring, and content reuse

• Provide executive consulting by acting as a strategic advisor to influence enterprise content decisions

• Design content frameworks that enable scalability across regions, channels, and products

• Educate stakeholders on CSC principles, modular content strategy, and governance best practices to ensure alignment and eliminate process gaps

2. Cross-Functional Alignment & Execution

• Partner with marketing, product, engineering, and regional teams to align CSC strategy with Business Unit needs and priorities

• Facilitate workshops to define future use cases, process gaps, and align on enterprise-wide priorities and process changes

• Bridge technical product data with marketing execution to ensure consistency and accuracy across system touchpoints

• Support integration of content across platforms including AEM, Workfront, Frame.io, and emerging AI tools to positively influence business outcomes

3. Customer Journey & Experience Design

• Map content to customer pain points across every stage of the customer experience including needs, pain points, and decision-making moments

• Ensure content is being designed for reuse across pre-purchase, point-of-sale, and post-purchase