Senior Campaign Manager, Paid Social

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis. Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark, Digitas and Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

TRUST: Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT: This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client's business.

TRANSFORMATION: True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

Job Description

The Senior Campaign Manager is responsible for developing all elements of a paid media plan strategy all the way through flawless activation in-platform. The Senior Campaign Manager must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. They will have a keen understanding of paid social and how to leverage various ad types and objectives to drive results.

Responsibilities

• Strategy:
  • Assist in overarching paid social media strategy development for top tier clients
  • Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
  • Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
  • Manage social campaign budgets, including media authorizations and management of billing reconciliation process in Prisma
  • Interact daily and maintain rapport with digital media publishers and clients
  • Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
  • Other responsibilities as assigned
• Activation:
  • Primary owner of paid social campaign trafficking, optimization, troubleshooting and reporting for account portfolio
  • Provide consistent optimization of paid social campaigns to exceed client expectations
  • Create and monitor advertising campaigns using platform UI’s across various paid social media channels including Meta, Twitter, LinkedIn, TikTok, Pinterest, and Snapchat
  • Recommend, implement and report optimization recommendations for performance improvements.
  • Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals
  • Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations
  • Ensure proper internal tools are utilized for lifecycle of social campaign from flawless launch through timely billing
  • Brainstorm and implement new ways to improve advertising and engagement on Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clients
  • Manage internal and external communication during all phases of an active social campaigns lifecycle
  • Actualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed

Qualifications

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study
• 2-3 years experience in social media, advertising or related field
• Experience with various planning and campaign management/ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, DCM)
  • Experience with various social platforms (Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat) a plus
• Experience analyzing data and market research
• Familiarity with basic accounting/ math principles; basic statistical analysis experience is a plus
• Must be a self-starter, with strong media agency planning and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
• Strong time-management and organizational skills
• Strong written a