Senior Marketing Manager, Commercial Innovation and Portfolio Strategy (Hybrid - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role: 

The Senior Marketing Manager, Commercial Innovation and Portfolio Strategy is responsible for stewarding the entire commercial innovation process from ideation to commercialization. 

Reporting into the Vice President of Innovation, you will play a key role creating long term brand equity, maximizing  growth potential and driving long term brand profitability. Critical to success in this role will be identifying brand and commercial needs and strategically aligning the brand to achieve the company’s financial objectives.

Cross functional collaboration will be required to conduct thorough analysis, make recommendations and execute on strategic projects, such as promotional kits and sizing strategies. This role requires a balance of strong analytical skills and creativity to bring projects to life.

Key Responsibilities:

Portfolio Strategy

• Portfolio guardianship (where we are): 
• Drive strategy around the position of each product within the portfolio - how is it serving the business from a customer, geographic, and distribution perspective
• Ongoing evaluation of product performance relative to trend, plan, and market with corresponding recommendations
• Identify opportunities to rationalize the portfolio to maximize business results and productivity
• Ongoing analysis of volume and margin ensuring financial health of the portfolio in the present and future

• Portfolio roadmap (where we’re going):
• Key driver of the product mix of the future and the business model associated with it
• Analyze and drive mix of basic, newness, and commercial innovation

Commercial Innovation Strategy and Execution

• Own entire promotional innovation strategy, development & execution for overall brand and trade-specific programs including but not limited to promotional sets/bundles, alt sizes and sampling vehicles. Responsible for all product briefs, artwork and copy development, in collaboration with Creative, GTM, and product teams.
• Ensure the NPD commercial innovation serves the business needs by working closely with trade teams, while also partnering with the creative and marketing team to ensure brand consistency across all consumer touchpoints
• Steward stage gate development process of commercial innovation from ideation to commercialization working closely with commercial partners, project management, ops, and packaging to create market leading and compelling commercial vehicles
• Collaborate closely with GTM marketing team to ensure brand marketing priorities and commercial innovation development projects are integrated and in sync including on brand regiment story telling, and brand campaign tie-ins

Market & Competitive Insights

• Support brand planning initiatives, including market research, segmentation & competitive analysis to differentiate our service and products in the market
• Provide insights and direction to support campaign & asset development. Collaborate on creative briefs as necessary.
• Develop channel and messaging strategies to reach key customer segments
• Understand and drive the consumer journey specific to the category
• Keep a finger on the pulse of culture & the competitive environment at all times (globally), demonstrating a firm grasp on the evolving landscape and activity to inform planning and execution

About You:  

• Bachelor's degree in Marketing, Business Administration, or related field; advanced degree a plus
• 8+years of relative experience in brand management, marketing or product development wIthin the beauty industry
• Experience in both global (upstream marketing) and local (downstream marketing) teams
• Experience managing budgets, analyzing financial data, making data-driven decisions
• High degree of proficiency with Microsoft Office, especially PowerPoint and Excel or G-Suite platforms
• Strong project management skills and understanding of how to deliver against the priorities of multiple stakeholders in a complex environment
• Creative thinker who, using insights and data, can frame and solve problems in new ways and