(USA) Senior Director, Marketing Intelligence

Position Summary...

About Sam’s Club Marketing/Marketing Intelligence

Sam’s Club is seeking exceptional talent within its Marketing organization. A centralized team reporting to the Chief Marketing Officer, Marketing leads strategy development, innovation, and execution of key functions including brand strategy, media strategy & planning, social marketing, growth marketing & personalization, and operations.

Within the Marketing organization, the Marketing Intelligence group will enable Sam’s Club to be more consumer-focused than ever, driving an exceptional understanding of customers. It aligns Sam’s Club’s key lines of business through data and insights to guide strategic marketing decisions from audience planning through to performance measurement. The team will leverage analytical expertise, a deep understanding of consumers, and collaborate across teams to enhance marketing and media performance for Sam’s Club.


About the Role

The Senior Director, Marketing Intelligence is responsible for creating and implementing a framework to measure the impact of marketing investments across Sam’s Club, playing a critical part in identifying the most effective ways to allocate future media decisions. This leader will be a key stakeholder charged with collaborating across Retail, Membership, and Ecommerce to simplify, unify, and centralize consumer marketing data and implement a data-led approach to marketing planning and execution.

This Senior Director will be tasked with attributing sales and commercial impact to specific marketing activities and collaborating with the Retail and Ecommerce teams to refine and justify media investment across the funnel. This executive will be a champion for full-funnel investment strategies and will be the key connection point in optimizing marketing spend across all channels.

What you'll do...

• Develop and implement the framework for assessing and optimizing marketing performance across all channels and lines of business
• Develop and implement the framework for quantifying the results of full-funnel marketing investment for all Sam’s Club businesses
• Lead development of marketing KPIs and frameworks tied to sales and commercial objectives, leveraging standardized best practices and inputs from Retail, Membership, and Ecommerce teams
• Develop standardized reporting practices and dashboard requirements to access and visualize a “single source of truth” for marketing decision making, ensuring that measurement infrastructure effectively services Retail, Membership, and Ecommerce teams and captures both Digital and Offline performance
• Assess and implement tools that cultivate an effective marketing data strategy & insights interpretation practice
• Steer the enablement and application of customer-driven capabilities in planning and media activation
• Provide marketing subject matter expertise with Finance teams when establishing commercial objectives for Sam’s Club’s LOBs
• Review channel activity and lead interpretation of marketing campaigns across the funnel, informing larger media strategy
• Collaborate closely with cross functional stakeholders and with key media agency partners to define objectives, optimize marketing and media strategies, and deliver consistent reporting and actionable insights through advanced analytical measurement techniques

Competencies

• Strategy: Architect holistic Marketing Intelligence framework including development of KPIs, audience strategies, and assessment processes, drive strategic marketing optimization, manage portfolio-wide business and marketing objectives, maintain deep understanding of marketing & media analysis, drive innovation within Marketing Intelligence
• Planning: Develop cohesiv