Senior Communications Designer

 

Business Overview 

We are IPG Mediabrands, a client-first, consulting-led, community-driven group of media and marketing specialists around the world on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.  

Position Overview

As Senior Communications Designer, you are an important part of the creation of the most appropriate communications plan for your client to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key media, consumer and market intelligence required to your clients’ connections plan. You have a passion for brands, media and ideas, and within the team are considered the go-to-person on the latest news and innovations going on in media. You are an important part of the idea design, and the development of the communications architecture and tactics.

In this role, you produce and analyze consumer, brand and marketing intelligence for the communications plan development. You have a good understanding of the communications planning process, and are able to help mine through tools like MediaTools and audience and competitive data from MRI, client and desk research, and Kantar, to set the most appropriate communications goals for a given task, and understand the right channels and approaches to take. However, you don’t stop at the fundamentals, and are also able to use social listening data, search trends, wider audience trend information and other ideas as dynamic inputs to the communications approach.

Responsibilities

• Contribute to impactful communications plan development to meet client needs and deliver communications idea
• Responsible for accurate ongoing management and team dissemination of client owned and shared asset audit to enable true OESP planning
• Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
• Work with media vendors and partnership team to maintain and share intelligence regarding media opportunities as it relates to client’s audiences and categories, for use in planning and ideation
• Support the Communication Design Directors in researching relevant innovations, audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights
• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling connections idea 
• Contributor to Specialty Business Units revenue growth through planning outcomes

Required Skills and Experience

• Experience in an integrated planning role in media, publisher/vendor, or communications discipline (digital, content)
• Excellent written, verbal communication and presentation skills
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Mediabrands does not require candidates to have a college degree

Desired Skills and Experience

• 2+ years relevant experience
• Category or audience experience as relevant per assignment
• Strong time-management and organizational skills
• Experience analyzing data and market research
• Experience delegating assignments to junior staff

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands.