Supervisor, Video Investment

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

The Video Investment Supervisor focuses on media buying/investment initiatives and servicing our client in the creation, execution, and monitoring of integrated media plans to secure the best investment options in a variety of channels to maximize reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision maker who loves data and has the proven ability to lead strategic buying initiatives.

Role Objectives:

•  Own tactical plan development, recommendation, building, and negotiations across their respective channels
• Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms
• Assist with the evaluation of media plans of National TV linear and alternative video including OTT, cinema, online video, and video on demand (VOD) 
• Gather data to create reports including Rankers, Dimensions, overnights, etc. 
• Collaborate with key partners including Client Ops, Strategy, Analytics, and external agencies
• Assist with deck writing, budget and channel allocation, and audience development 
• Analyze data to inform purchase and channel allocation and prepare post-buy documents 
• Screen content per client's guidelines & budget allocations  
• Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
• Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs 
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Build strong relationships with client counterparts and manage day to day relationships
• Responsible for management, development, and mentorship of Associates/Sr. Associates

Qualifications

• Bachelor’s degree in marketing, advertising, communications, consumer insights or equivalent and 3+ years of related media buying experience, previous team management experience is a plus
• Extensive knowledge of National Video management (Digital video and Broadcast TV) and Digital (Display, video, Social, Mobile, etc), with expertise in driving innovation and measurable results
• Ability to work independently and collaboratively with diverse groups
• Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet creative style
• Willingness to learn and create solutions that challenge the status quo
• Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
• Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge
• A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
• Proven experience in effectively coaching and developing others 

Additional Information

23-6730