Director, Paid Media Strategy and Planning

Company Description

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients – some of the world’s leading marketers.
 
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

• Lead, develop, and author the cross-channel paid media strategy and approach for the client's business
• Oversee the strategic management of campaigns, identifying, and ensuring implementation of optimizations to the paid media strategy based on performance results
• Champion resources as needed to yield a more productive, efficient, and successful media strategy; seeking opportunities to advance innovative ideas and Groupe services 
• Develop and streamline processes that aid in more successful campaign planning, implementation, and stewardship of paid media plans 
• Work collaboratively across disciplines – Audience & Insights, Investment, and Data & Analytics – to uncover insights that inform media strategy recommendations that achieve client objectives and business results
• Manage, develop and mentor a team of strategists, with oversight and ultimate accountability for their growth, training, and professional development
• Develop a deep understanding of the client’s business and competition
• Stay current on emerging media trends and innovations
• Proactively author POVs based on relevant industry, category, and client topics
• Manage the client relationship and act as the lead point of contact for client requests 
• Ultimate ownership of client deliverables, accountable for the timeliness and accuracy 

Qualifications

• Experience seeking out and leveraging data to build solid rationale for strategic recommendations
• Strong communication skills (written and verbal) for internal and external audiences
• Previous managerial experience with solid ability to lead, inspire and rally a team
• Experience working collaboratively with internal and external agency partners to set a clear vision, foster strong collaboration and partnership
• Positive attitude
• Aptitude for working in a fast-paced environment
• Ability to quickly identify and resolve challenges in a client-centric environment
• Proven ability to build confidence-based relationship with clients

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Starcom is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.