Senior Global Campaigns Manager

No Agency Submissions Accepted.

Onsite work in Sunnyvale, CA 2 days per week

In this role, you will drive the development and deployment of global campaigns, collaborating with internal teams and subject matter experts.

Everyday, you will partner with digital teams to launch multi-channel programs, collaborate with product marketing stakeholders to ensure messaging alignment, and oversee campaign execution, tracking KPIs for success.

To thrive in this role, you must have 10+ years of global marketing experience, a customer-first approach, and a proven track record of setting and exceeding objectives, demonstrating both creative and analytical thinking.

About the Team:

The Marketing team creates and develops Illumio’s global brand, helps drive revenue, and enables the Sales team’s future success. We are building on our position as a Zero Trust Leader to help more organizations stop cyberattacks and ransomware from spreading into cyber disasters.   

We are known in the industry for our category-building approach to solving customers’ problems and we achieve this by working together as a tight-knit team both within Marketing and across the company. Come join one of the most creative, innovative, and fun marketing teams. You will find new opportunities to do your best work and the freedom to set your own goals and define your path to success!  

The Sr. Manager, Global Campaigns drives strategies to engage and convert prospects and customers with the ultimate goal of generating qualified sales pipeline globally. We are looking for an experienced, integrated marketer who is sales-aligned and will partner closely with Product Marketing, Field Marketing, Partner Marketing, Brand, Marketing Ops and others to originate and execute end-to-end campaigns that drive growth. This is an opportunity for someone who has a customer-first approach to marketing, building value-based campaigns, prioritizing team collaboration and who thinks both strategically and tactically to meet targets.

Key Responsibilities:

• Develop and deploy campaigns, including proper targeting, timing, execution and alignment with internal teams and subject matter experts.

• Successfully partner with digital teams to launch multi-channel programs across email, paid social, paid search, content syndication, display advertising and 3rd party media.

• Collaborate with product marketing stakeholders to ensure campaign stages reflect appropriate messaging that aligns to the buyer’s journey.

• Plan, create, write, refine, campaign strategy and overarching campaign themes that are globally relevant and align/support the corporate strategy.

• Work closely with the creative team, content creators, external agencies, and 3rd party content partners to develop impactful marketing assets and collateral.

• Champion a global and integrated marketing mindset with every campaign

• Demonstrate excellence and repeatability with an account-based strategy to build campaigns that leverage a targeted account list.

• Oversee and lead campaign execution, ensuring projects are delivered on time, within budget, and according to established targets.

• Define and monitor KPI’s to track campaign success, measure pipeline and revenue growth, account engagement and funnel velocity.

• Work closely with, and provide guidance to, regional marketing teams in implementing global campaign strategies and tactics.

• Share insights and recommendations with stakeholders to drive optimizations and maintain a clear understanding of campaign progress, outcomes and ROI.

• Identify key metrics for the website and continuously iterate on ways to improve them.

• Work with our digital and website marketing team to build customized landing pages optimized for conversion and co-own acquisition targets

• Work closely with our growth team to optimize conversion paths

• Collaborate with our content teams to ensure we're optimizing the blog for consumption

• Support and drive web-related projects like building micro sites, campaign specific landing pages and more

• Participate in research and testing to understand customer pain and identify opportunities for improvement.

Experience:

• 10+ years of experience working in a global marketing team.

• Experience marketing to a technical B2B buyer

• Comfortable working with global stakeholders and third parties to drive results.

• Familiarity with marketing technology and current marketing trends

• Must be a creative and analytica