Director of Marketing

 

 

With a passion for life

 

Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally. At Getinge we exist to make life-saving technology accessible for more people. To make a true difference for our customers – and to save more lives, we need team players, forward thinkers, and game changers.

Are you looking for an inspiring career? You just found it.

 

 

Healthmark, A Getinge company was founded in 1969 and employs over 300 people and is a growing company. We strive to provide customers with quality products and support services in a timely and effective manner.

 

We are seeking some that has a deep understanding of state-of-the-art marketing strategies, including digital marketing, to drive growth and elevate our brand presence. This will involve developing and executing comprehensive marketing plans, overseeing a team of marketing professionals, and ensuring alignment with our business objectives.

 

WHAT YOU'LL DO:

• Strategic Planning: Develop and implement strategic marketing plans that align with business goals and drive market share growth in the medical consumables sector.
• Develop and execute an annual marketing plan to include new product launches, dealer marketing, digital marketing, lead generation campaigns, advertising, and promotion strategy.
• Digital Marketing Leadership: Utilize cutting-edge digital marketing techniques, including SEO, SEM, content marketing, social media, email marketing, automated marketing, and data analytics, to optimize customer engagement, enhance brand visibility and drive lead generation.
• Team Management: Lead a talented team of marketing professionals, fostering a culture of creativity, innovation, collaboration, and data-driven decision making. Provide guidance, support, and training to ensure team members are equipped to execute marketing strategies effectively.
• National and Local Tradeshows - Oversee Exhibits team in all areas of tradeshow events, such as: Event planning and strategy, logistics management, budget and financial management, marketing and promotion, and post-event reporting and analysis.
• Campaign Management: Oversee the development, execution, and optimization of marketing campaigns that includes market analysis, target audience identification, and competitive positioning. Ensure campaigns are data-driven, aligned with business objectives, and delivered on time and within budget.
• Budget Management: Manage the marketing budget, ensuring optimal allocation of resources and maximizing ROI. Provide regular financial reports and forecasts.
• Cross-Functional Collaboration: Work closely with product development, sales, and customer service teams to ensure cohesive marketing strategies and successful product launches.
• Performance Tracking: Establish and monitor key performance indicators (KPIs) to assess the effectiveness of marketing activities. Use data to make informed decisions and continuously refine and improve marketing efforts.
• Stay ahead of industry trends, emerging technologies, and competitive activities to maintain a leadership position in the marketplace.
• Present monthly report to monitor the success of marketing plans, sales and other key projects.

Key Performance Indicators (KPIs)

• Lead Generation
• Campaign ROI
• Website Traffic
• Conversion Rates
• Brand Awareness

 

SKILLS & REQUIREMENTS:

• Minimum 3+ years of experience in leading people.
• 8+ years of related experience in marketing roles. Preference is for marketing experience to b